-- Following Successful Partnership in China, Mengniu Teams up with the NBA to Promote Nutrition and Sports in Six Countries and Territories in Asia --

HONG KONG, May 7, 2008  – Inner Mongolia Mengniu Dairy Industry (Group) Company, Limited (Mengniu) and the National Basketball Association (NBA) today announced a new multi-year marketing partnership agreement to promote healthy lifestyles to young people in Asia by utilizing Mengniu’s and the NBA’s expertise in nutrition and sports respectively. This partnership marks the extension of a very successful partnership forged in China in 2007, with Mengniu as the “Official Dairy Product” of the NBA in China.

Under the new agreement, Mengniu will team up with the NBA to promote the importance of sports and nutrition in six countries and territories in Asia, including Hong Kong, Indonesia, Macau, Malaysia, the Philippines and Singapore through NBA-themed promotions, grassroots events and NBA media programs.

“We had a successful program bringing basketball training and nutrition to youth all over China through our grassroots and interactive consumer initiatives. We look forward to building upon these successful initiatives in Asia."” said Yang Wenjun, President of inner Mengniu Dairy (Group) Company Limited.

"We could not have found a better partner to educate youth about the importance of nutrition than Mengniu, the number one dairy company in China,” said Heidi Ueberroth, NBA President, Global Marketing Partnerships and International Business. “Health and fitness are central to both of our organizations, and we look forward to extending our partnership and our marketing programs to Asia.”

Mengniu was heavily integrated into grassroots events such as NBA Jam Van and NBA China Games 2007, part of the NBA’s 170 events in China this past year. Mengniu promoted the 2007 NBA Playoffs on 60 million milk cases in China, which was among the largest initiatives for the NBA in the region.

To further penetrate Asia, Mengniu and the NBA will create platforms to promote a healthy lifestyle to the youth across the league’s grassroots events, media programs and throughout Mengniu's 4,000 retail locations.

Grassroots Events

Mengniu will be an associate partner of NBA Madness in Hong Kong, Singapore, Philippines and Indonesia. NBA Madness, an interactive basketball lifestyle event, returns this summer to bring the fun and excitement of the NBA to fans of all ages through a variety of basketball activities, musical performances and special appearances by NBA personalities.

Mengniu will promote the importance of nutrition and sports throughout the basketball activities and will provide nutrition tips to NBA fans at their booth throughout the event.

Television Programming

Mengniu will be the presenting partner of “Hoop Party” in Hong Kong and Singapore. “Hoop Party,” scheduled to launch in June this year, is a brand new NBA television program featuring NBA highlights and localized basketball lifestyle content that will air on Cable TV (Channel 62) in Hong Kong and Media Corp (Channel 5) in Singapore.

“Monmilk Fitness and Health”, one of the key segments of the customized program, will feature advice and demonstrations by a professional fitness instructor on the best way to strengthen your body.

Marketing Assets

Mengniu will launch NBA-themed television, print and online advertising campaigns as well as NBA-themed sales and fan promotions in all six markets. Mengniu products, such as Monmilk, which will have NBA-themed packaging will also be available in over 4,000 retail locations across Asia.

About Inner Mongolia Mengniu Dairy (Group) Co. Ltd

Inner Mongolia Mengniu Dairy (Group) Co., Ltd is the market leader in the dairy industry of China. As the first Chinese dairy company listed at the main board of Hong Kong Stock Exchange Market , Mengniu’s incredibly rapid growth has attracted worldwide attention. In 2007, Mengniu’s revenue reached RMB 21.3 billion and became the only diary product enterprise in China that could generate over RMB 20 in a year.

Mengniu was established in 1999 and took just nine years to become a multiple-champion in the dairy industry. It has been the sales champion of UHT milk in the world as well as the champion in sales of liquid milk, ice-cream and yoghurt in China. It is the biggest dairy products exporter in China, as well as the champion of milk-collection, with 10,000 tons of milk collected per day benefiting more than 3 million farmers. Mengniu’s Telunsu brand product won the highest award in the world dairy industry, the Prize for Product Innovation, at 27th IDF World Dairy Congress; the first time a Chinese company has done so.

Mengniu has been making great contribution to the community with the rapid growth of its business. Since 2006, Mengniu has invested over RMB 200 million accumulatively in their "Daily Milk Giveaway Program", the first program of its kind in China's history. Under the program, Mengniu milk will be sent to 1,000 primary schools across China free of charge for one year. For more information, please visit www.mengniu.com.cn or www.mngy.cn.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 75 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.

NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.