-- The 2007 NBA Finals Championship Trophy on Tour with NBA Talent Traveling Across Asia --

HONG KONG, June 28, 2007 – NBA Madness Asia Tour, featuring the 2007 NBA Finals Championship Trophy and special appearances by NBA players, dance teams and mascots, will roll into six Asian countries and territories to bring the fun and excitement of the league to fans of all ages this summer.

The DHL-NBA Trophy Tour will be one of the most exciting elements of the inaugural NBA Madness Asia Tour. DHL and the NBA team up to bring the Larry O’Brien trophy to Asia, giving NBA fans the unique opportunity to get up close and personal with the coveted trophy, and experience the prize that NBA players strive for all season.

Jerry Stackhouse, Dallas Mavericks guard, and members of the Mavs Dancers and Mavs Man, the team mascot, will travel to the Philippines with the Larry O’Brien Trophy as part of the summer basketball touring festival and participate in a series of interactive activities with passionate NBA fans. The trophy will then visit the other stops on the tour and meet the Asian fans with different NBA talents.

The inaugural NBA Madness Asia Tour, tipped off in Taiwan on June 9 with NBA Madness on the Move (June 9 to August 12) and will travel to the Philippines (June 15 to July 22), Japan (July 26 to 29), Korea (August 2 to 5), Hong Kong (August 16 to 19) and Singapore (August 31 to September 2) to bring the authentic NBA interactive basketball experience to thousands of fans across Asia..

“We are proud to bring this inaugural NBA Madness Asia Tour to fans across Asia thanks to the generous support from our marketing partners,” said Loron Orris, Managing Director, NBA Asia, Limited. “The tour will give both hardcore and casual fans an opportunity to touch, feel and experience the excitement of the NBA in their own country.”

The NBA Madness Asia Tour promotes basketball in a fun and interactive atmosphere. Fans can showcase their hoop skills on Center Court, the venue for NBA-inspired basketball games and competitions. The following is a list of different activities that will be available in different markets:

> NBA 3 x 3 Challenge – The ultimate competition to find out the kings of the court!
> NBA 3-Point Shootout – Shoot the lights out in this long-distance shootout.
> NBA 2Ball – Two players take turns shooting from various spots on the floor for 30 seconds.
> NBA Basketball Skills Challenge – Fans to test their dribbling, passing, shooting and lay-up skills.
> NBA Slam Dunk Contest – Players take to the air as they try to bring the house down with awesome aerial moves.

Besides the Center Court activities, fans can also stay close with the sport they love in various ways:

> NBA Live Game Zone – Fans can practice their virtual basketball skills as they play one-on-one against other gamers.
> NBA Photo Area – Pose with life-sized cut-outs of some of your favorite NBA players.
> NBA Fan Zone – Fans can purchase the latest authentic NBA merchandise in this retail booth.
> NBA Measure Ups – Compare yourself with life-sized cut-outs of some of your favorite NBA players.