A Record 123 Television Partners Will Broadcast NBA All-Star 2008 To Fans In 215 Countries In 44 Languages
Posted Feb 12 2008 9:35AM
-International Viewers to Vote in Real Time and Help Determine Slam Dunk Champion-
NEW YORK, February 11, 2008 – A record 123 television partners will broadcast NBA All-Star 2008 in New Orleans to fans in 215 countries in 44 languages. This breaks the previous record of 110 television partners set last year.
NBA television partners will customize programming for their viewers back home with help from Memphis Grizzlies guard Juan Carlos Navarro (Spain) and former NBA center Gheorghe Muresan (Romania). The two will appear as guest commentators for All-Star programming airing on Canal+ in Spain and Sport One in Romania respectively.
For the first time, NBA international viewers will have an opportunity to directly impact NBA All-Star events in real time. NBA fans worldwide will determine which of the two dunkers in the final round of the Sprite Slam Dunk Competition becomes the Champion by visiting NBA.com and casting a vote, while fans in the U.S., China and Canada will additionally be able to cast their vote by text message.
Overall, 285 international media members from 33 countries and territories will converge in New Orleans to bring the action back to fans around the world. Sixty-four international television and radio networks and Web sites will be at All-Star. Twenty-two telecasters will be live from commentary positions. NBA TV will provide coverage of All-Star events to a record 80 countries around the world.
Twelve media outlets from China will be in New Orleans to cover all the All-Stars including Milwaukee Bucks Yi Jianlian and Houston Rockets Yao Ming who were selected to compete in the T-Mobile Rookie Challenge and Youth Jam and the All-Star Game respectively.
“A record number of television partners will bring this year’s All-Star to fans around the world,” said Attila Gazdag, NBA Senior Vice President Global Media Distribution. “Participation from NBA international players in their home country’s broadcasts will make the experience more personal and enjoyable for fans around the world.”
"Hosting the All-Star Game in New Orleans was a great choice by the NBA after the tragedies caused by Hurricane Katrina,” said Alfredo Garcia Bustamante, Commentator for TVC Deportes, Mexico. “The teams are ready and so are the spectators for this classic match-up that we hope will be as good as the game last year in Las Vegas. Similar to Las Vegas, New Orleans has a very special flavor and is a good setting for this game.”
“We expect a great atmosphere in New Orleans for this year's All-Star festivities,” said Oleg Ushakov, Commentator for NTV Russia. “Our viewers are excited to watch the best basketball players in the world perform.”
The NBA has 19 partners broadcasting All-Star for the first time, including: City TV-Colombia, Jiangsu TV-China, SiTV (Jin Bao Sports Channel)-China, Tianjin TV-China, Xinjiang TV-China, Dk4–Denmark, Urheilu+kanava-Finland, TVB-Hong Kong, LTV7-Latvia, Sport Klub-Slovenia, SCCN-Suriname, and Five-UK.
Several partners are coming on-site to provide live All-Star coverage for the first time including from Bosnia (OBN), Romania (SportOne), Turkey (NTV), Germany (RTL) and China (Hubei TV, Jiangsu TV, Xinjiang TV).
NBA fans can visit NBA.com and listen to live language specific audio webcasts globally of the games in 14 languages: English, Bosnian, French, German, Hebrew, Japanese, Mandarin, Polish, Portuguese, Romanian, Russian, Spanish, Tagalog and Turkish.
Nine international telecasters will broadcast All-Star events in high definition: BeTV-Belgium, TVB-Hong Kong, Sport5-Israel, Sky Italia-Italy, NHK-Japan, Sport1-Netherlands, Canal+-Poland, NTV Plus-Russia and Canal+-Spain.
About the NBA The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 76 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.
NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed toonating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.