- France, Germany, Italy, Russia, Spain and Turkey to host outdoor basketball extravaganza -

LONDON, June 17, 2008 – The National Basketball Association and adidas today announced the six European host
cities for the adidas NBA 5IVE Tour 2008, a grassroots event combining outdoor 5-on-5 tournaments with pick-up
games and interactive basketball elements. The event tips off in Berlin, Germany, July 12-13, before traveling to
Moscow, Russia, July 26-27; Istanbul, Turkey, August 30-31; Rome, Italy, September 6-7, Paris, France, September
13-14 and culminating in Madrid, Spain, September 20-21 or 27-28.

“Together adidas and the NBA have created a grassroots event that succeeds in embodying everything great about the
game of basketball.” Frank Denglos, Vice President of Sports Performance for adidas Region Europe/Middle
East/Africa continued, “5-on-5, grassroots basketball is about the team, the bond, the Brotherhood that is created on
the court. This ideal is at the heart of adidas Basketball, and also at the very heart of the adidas NBA 5IVE Tour.”

"Following the overwhelming success of the inaugural adidas NBA 5IVE event in 2007, we are thrilled to once again
partner with adidas and expand this unique event to even more cities in Europe" said Sophie Goldschmidt, Vice
President, Marketing Partnerships and Business Development, NBA Europe. "This tour is an important grass roots
vehicle for us to bring an exciting blend of basketball competitions and attractions to fans of all ages in Europe.”

Open to players aged 10 and over of all skill levels, the teams of between 5-7 players will play a minimum of three
games with the emphasis placed firmly on the values of team play and the concept ‘WE ARE 5IVE’. Teams can
register via email at adidas5IVE@nba.com and at selected adidas stores. Additional event details can be found at
www.nba.com/adidas5ive.

adidas NBA 5IVE will feature daily final competitions on Center Court, in addition to 5-on-5 pick up games with
players selected from the audience, a three-point shootout and open 1-on-1 play.
EA Sports and The Coca-Cola Company (TCCC) will support adidas NBA 5IVE at all tour stops. EA Sports will
conduct daily competitions with NBA Live, challenging gamers inside the EA Sports Video Arcade. And at the
TCCC Slam Dunk Court, players can show off their dunking abilities on baskets at varied heights. During the Tour,
fans will be able to experience interactive Jam Session elements including NBA Theatre featuring top NBA Action
and highlights from the 2007-08 season.

About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and
Canada. During the 2007-08 season, the NBA distributed games and programming to 215 countries and territories in
41 languages. The league’s worldwide reach can also be seen with 76 international players from 30 countries and
territories on opening day rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six
continents; NBA.com gets more than half of its visitors from outside the United States.

About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past NBA
legends to today’s superstars, such as Chauncey Billups, Dwight Howard, Gilbert Arenas, Kevin Garnett, Tim
Duncan, Tracy McGrady and Candace Parker.
On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising
partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National
Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA
season.