June 2, 2003 -- NBA TV -- the league's 24-hour television network -- will televise exclusive start-to-finish coverage of the NBA Finals 2003, highlighted by a special on-site pre-game show "NBA TV: Live at the Finals with Ahmad Rashad,"hosted by Emmy-Award winning sportscaster Rashad. The show will air from 7-8:00 p.m. ET before each Finals game. The finals tip off on Wednesday, June 4 on ABC at 8:00 p.m. ET as the Eastern Conference Champion New Jersey Nets take on the Western Conference Champion San Antonio Spurs.

Rashad will be joined during each show by current Laker assistant coach and former Laker player Kurt Rambis. The show will be NBA TV's first ever NBA Finals live on-site studio show, and will originate from an NBA TV set built within the concourse of both arenas. Live at the Finals with Ahmad Rashad will feature special guests including current and former NBA players, coaches and league officials. Rashad will take a look at each upcoming matchup and will provide fans with the most up-to-date information throughout the series.

"I'm thrilled about the endless possibilities this show will offer as we give fans the ultimate inside look at the finals," said Rashad. "As part of the NBA family for 13 years, I've had the exciting opportunity to deliver all the basketball news and action to NBA fans around the world. As we head into the 2003 NBA finals, I look forward to hosting this exclusive NBA finals access program."

"For fans craving the ultimate inside look at the NBA Finals from the comfort of their own home, NBA TV is the place to be," said Steve Herbst, Vice President of Series Programming and NBA TV. "With NBA TV's round-the-clock coverage of the finals, including this new on-site pre-game show, viewers will feel like they are right there in the middle of the action during what promises to be an exciting series."

NBA TV will begin its finals coverage today, Monday, June 2. Among the programming NBA TV will feature:

Special episodes of NBA TV Insiders, hosted by Spero Dedes from on-site, including special guests
Every press conference live from beginning to end
Live coverage of off-day media availability in its entirety
Exclusive comments and perspectives from players and coaches
Behind-the-scenes access throughout the series from both cities
Key highlights, up-to-the-minute stats, current box scores and expert analysis
The final three episodes of NBA TV: Real Playoffs 2003, a reality series which chronicled the lives of 16 NBA players - -one from each of the original 16 playoff teams. The Nets' Richard Jefferson and the Spurs' Malik Rose are the remaining "survivors." One will be crowned the champion by the last episode.
Special encore performances of each NBA Finals 2003 game throughout the series
Vintage NBA Finals games throughout the month of June

NBA TV analyst Bill Raftery, along with Andre Aldridge, will provide expert analysis throughout each game from the NBA TV studios in Secaucus, NJ. NBA TV host Mark Morgan will join Rashad, Rambis and Dedes on-site in both cities to conduct interviews and provide up-to-date reports throughout each day.