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NEW YORK, June 12 -- The NBA has commissioned digital artist Laurence Gartel to produce official NBA Playoffs and NBA Finals artwork consisting of unique story telling collages. Pieces will be released and sold depicting the victorious teams from the 2003 Eastern and Western Conference Finals as well as the 2003 NBA Finals. These magnificent works are printed on 20"x24" paper and signed and numbered by the artist.

"The NBA is so alive and so exciting, that it has pulled people who normally do not watch sports to be riveted to the game," said Gartel. "Professional basketball has never been as invigorating and intoxicating. I always want to be where the action is, my finger on the pulse of current culture, and I believe the NBA is where it is at. I am totally immersed."

Laurence Gartel's wizardry with computers started 25 years ago while most digital artists were still playing in the sandbox. Considered "The Father" of digital art, he has had his art exhibited in museums around the world such as the Museum of Modern Art, Joan Whitney Payson Museum of Art, Norton Museum of Art, Masur Museum of Art and in the permanent collection of the Smithsonian Institution's Museum of American History.

Gartel has created art for companies such as Coca Cola, Walt Disney, Phil Morris, Absolut Vodka, and Forbes Magazine. He is no stranger to the sports world, having traveled around the world photographing and creating art for the PGA.

The limited edition prints, which will be available in the NBA Store on NBA.com soon, have an initial offering price of $99 each (plus $5.95 per print for shipping and handling). Limit two prints per customer.