The NBA’s Read to Achieve program is a year-round campaign to help young people develop a life-long love for reading and encourage adults to read regularly to children. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. In addition to being supported by all 29 NBA teams, 16 WNBA teams, the eight teams that make up the NBA's new minor league, the National Basketball Development League (NBDL), Read to Achieve is supported by the NBA's officials, parents and wives of players organizations, and the NBA Players Association and Retired Players Association.
Wizards Begin Their 2002-03 Read To Achieve Campaign
The Wizards started their 2002-03 Read to Achieve campaign on Oct. 29 with a visit to The Boys and Girls Club of Silver Spring, MD. More than 75 children participated in the day's activities.
Read to Achieve Week A Hit
With help from Yao Ming
and Ben Wallace
, the Read to Achieve season launched
successfully in October 2002.
Favorite books: Phi.
Read to Achieve photos
Pierce Makes Dreams Come True at Project Hope
Celtics star Paul Pierce, the NBA and the Fannie Mae Foundation joined children and representatives of Project Hope for the ribbon cutting of a newly refurbished children’s center and playground in Boston on Thursday, Sept. 26.
76ers Help Unveil Reading and Learning Center
Wizards guard Jerry Stackhouse joined First Lady Laura Bush at the National Book Festival on Oct. 12. Wizards center Jahidi White and Mystics guard Stacey Dales-Schuman also participated.|
Sixers Executive Vice President Dave Coskey and Ambassador of Basketball World B Free were among the distinguished guests at Woodbine Elementary School on Tuesday afternoon Sept. 17 to unveil the new Reading and Learning Center.
Dell Curry Opens Computer Center in Charlotte
On Friday, June 21, the Toronto Raptors' Dell Curry and his youth charity, the Dell Curry Foundation, opened and dedicated the third Youth After-School Educational Computer Learning Center in the Enderly Park community of Charlotte-Mecklenburg.
Nets, Lakers Help Open Learning Centers During 2002 NBA Finals
The NBA, New Jersey Nets and the Los Angeles Lakers opened newly finished Reading and Learning Centers in New Jersey and California, respectively, during the 2002 NBA Finals. With the help of family members and celebrities, several Nets players helped open a new center
at the West Side Boys & Girls Club of Newark in New Jersey, and several Lakers players helped open a center
at the at the Boys & Girls Club of Hollywood.
Other openings: Atlanta
| Los Angeles
Mavs Host Bedtime Stories
On April 3, the Dallas Mavericks teamed up with the Dallas Children’s Advocacy Center (DCAC) to host Bedtime Stories for children affected by abuse. Evan Eschmeyer, Adrian Griffin and Johnny Newman read to children ages 5-14 during the story hour.
A group of New York schoolchildren spent an afternoon with two of the tallest educators they're ever likely to have when Nets rookies Richard Jefferson and Brian Scalabrine held story-time with a group of future fans.
All-Star Read to Achieve Celebration
A star-studded lineup including Alicia Keys, Carson Daly, Frankie Muniz and Lil' Bow Wow joined Britney Spears and other celebrities at the NBA All-Star Read to Achieve Celebration on Saturday, Feb. 9. Check out the photos
Inaugural All-Star Reading Team
The NBA announced its first-ever National All-Star Reading Team featuring NBA and WNBA players, coaches, celebrities from the worlds of film and music and the parents, spouses and families of NBA players and coaches.
All-Star Reading Team roster
New Releases From Scholastic
Scholastic has recently released four NBA-themed titles to coincide with NBA Reading Month. Take a look at the NBA/Scholastic collection.
Scholastic's suggested reading list
Scholastic's NBA books available at the NBA Store on NBA.com
NBA books available at the NBA Store on NBA.com
Reading is Fundamental PSA with various
Jason Terry heads to the library on Inside Stuff
Reading Is Fundamental
Founded in 1966, RIF develops and delivers children's and family literacy programs that help prepare young children for reading and motivate school-age children to read regularly. Through a national, grassroots network of more than 310,000 community volunteers, last year RIF programs provided 14 million new, free books and other essential literacy resources to more than 4 million children. This year, RIF is celebrating its 35th anniversary and the milestone of placing more than 200 million books in the hands and homes of children who need them most. Visit RIF at www.rif.org.