"Coach Carter", the inspirational, true-life film about a high-school basketball coach (played by Samuel L. Jackson) who teaches his players that life isn't just a game, hits the theaters this Friday, Jan. 14. To help mark the film's opening, the real Coach Carter (Ken Carter) toured the hoops circuit and visited with some NBA teams and players.

Take a look at how Hollywood and the hoops world joined together to spread the word about this amazing basketball journey.

Watch the movie trailer and see what Samuel L. Jackson had to say about the impact of the real-life Coach Ken Carter:
Watch Now

Teaming Up
Read more about the
new movie and the real Coach Carter:
Warriors.com: Photos from Richmond premiere
Hawks.com: Q&A with Coach Carter

Where It All Began
Jason Richardson was one of several Warriors players who attended a "Coach Carter" movie premiere on Tuesday. The event was held in Richmond, Calif., home of the team that inspired the movie.
Warriors.com: J-Rich, Foyle, Coach Carter attend premiere in Richmond
Warriors Photos

Hanging With the Hawks
Coach Ken Carter came by Hawks practice earlier this season to meet and spend a few minutes talking to the Hawks players.
Hawks.com: Five Questions with Coach Carter
Catherine Steenkeste
NBAE/Getty Images

The Coach, The Fan
Samuel L. Jackson, who stars as Coach Carter, is an avid hoops fan. Here, he enjoys the Christmas Day matchup between the Miami Heat and the L.A. Lakers at the STAPLES Center in Los Angeles.
Andrew D. Bernstein
NBAE/Getty Images

A New Role
Ashanti, who stars as Kyra, has long been an NBA fan. Here, she hangs with LeBron James at the 2004 NBA Read to Achieve Celebration at NBA All-Star 2004 in Los Angeles.
Ray Amati
NBAE/Getty Images

Basketball Is Basketball
Rick Gonzalez, who stars as Timo Cruz, drives to the hoop for the NBA Entertainment League's Orlando Magic. Gonzalez is not the only Coach Carter star taking part in the NBAE League. Robert Ri'Chard (Damien Carter) plays for the Raptors, Nana Gbewonyo (Junior Battle) plays for the Hornets, and Texas Battle (Maddox) plays for the Hawks.
NBAE/Getty Images