We sat down with Rashad, as well as Kings owner Joe Maloof (one of the NBA personalities featured) to talk about the show.

Ahmad Rashad (NBAE Photos)

NBA.com: Can you talk about the show a little bit?

Ahmad Rashad: The show is different than anything you've seen on television because of the access that we have. It's shot like a reality-type show. It's a reality-drama-entertainment-type show. We have such access to so many aspects of the NBA that you will get a chance to see how NBA life is lived.

NBA.com: So it's totally different than Inside Stuff?

AR: It doesn't have anything to do with Inside Stuff. There's nothing that reminds you of Inside Stuff. It's not even in the same genre. Inside Stuff is a totally different type of show.

NBA.com: Is it tough to leave Inside Stuff after so many years?

AR: No, because I think I've done pretty much everything I could do with that show. I have taken it as far as I could take it. Now, I've handed it off to Summer and we'll move on with this one.

NBA.com: What is your role as the executive producer?

AR: You're responsible for everything, the end product. You're responsible for every aspect of the show, so it's your baby. I have a very, very strong staff though. I have people here that I've worked with for a long time. We've got a good group of people.

NBA.com: Is there any player or NBA personality that you're most interested in seeing?

AR: All of them. Everybody's interesting. The owners are fun to watch. The players are fun to watch. It's an intriguing type of show and we left it open enough that we'll have different storylines as the season progresses.

NBA.com: Would you ever allow cameras to follow you around?

AR: Nope. I move too quick.

Joe Maloof

NBA.com: Why did you guys sign up for the show?

Joe Maloof: Number one, we're honored to be involved with this because we know how hard Ahmad Rashad works and what this show means to him, what it means to the NBA and what it means of course to ABC. It's a very important show. It's different than anything the NBA has been involved with before. It's a true look at what happens behind the scenes and a lot of the issues are very compelling.

NBA.com: What will we learn about you and your brother?

JM: Well, we're not necessarily the jet-setters and the playboys that people think we are and that we have a lot of passion for our team. I think they know that, but we're committed to trying to bring a title to Sacramento. We live and die with the Kings. We have a lot of other businesses, but we really love the Kings.

NBA.com: So do you think that fans around the league have a certain conception about you?

JM: Yeah. They see the Palms and they see some of the other things that we've been involved with. We have such a young, hip, dynamic casino that they think that all we do is party, but that can't be further from the truth.

NBA.com: So what other kinds of things will we see you doing?

JM: It will be about where we grew up, as well as our other business that we're involved in, which I think people will find interesting. It will give a little bit of history with our family and where we're from. It will be about my dad who used to run the Houston Rockets when we were very young guys. So it takes us back through our youth and it starts with the Houston Rockets and it carries on through today. They have some spectacular footage of my dad when he was alive back 20 years ago, getting interviewed by Rick Barry.

NBA.com: So will we see the other members of your family?

JM: My other two brothers, George and Phil will be a part of it occasionally, and then Adrian, our sister has a couple of parts.

NBA.com: Are you interested in seeing any of the other players or teams on the show?

JM: Oh yeah. I want to see everything about George Karl, how he runs his practices and what he tells his players. It's interesting because you don't hear the types of things that are going to be shown on this program. You're going to hear George Karl sitting down one-on-one with one of his star players and telling him what's good and what's bad, in front of the whole nation. There's situations like that that I think people will find very interesting.

NBA.com: As owners, do you guys interact with the players a lot?

JM: We're friendly, but not intimate. We respect them and we'll do anything in the world for them and their families to make their stay in Sacramento comfortable, but we don't hang out with them.

NBA.com: Do you try to give Coach Adelman space as far as his job is concerned?

JM: Well, we try to give him space, but that doesn't always work. There's one episode where Gavin is really giving Adelman the business and I think they're going to show that. We're just like fans. We get mad at the players and the coaches, but after everything is said and done, we're a family and we're a team. We have to succeed or fail as a team.