NEW YORK and PARIS – Oct. 2, 2006 – The NBA announced today three new consumer products to debut this month in Europe in conjunction with NBA Europe Live presented by EA SPORTS™. The event represents the NBA’s most ambitious international initiative and features the San Antonio Spurs, Los Angeles Clippers, Philadelphia 76ers, and Phoenix Suns.

The products -- the new NBA Game Ball, the NBA LIVE 07 video game, and limited edition team jerseys – will be available at various retailers throughout Europe. The NBA Game Ball and limited edition jerseys will be available in the arenas in Barcelona, Spain; Paris; Rome; Lyon, France; Moscow; and Cologne, Germany, where NBA Europe Live games will be played, as well as online at NBAStoreEurope.com. NBA LIVE 07 will be available at Game Stop retail locations in Barcelona, Rome and Cologne as well as at other retail locations throughout Europe.

NBA Game Ball: NBA Europe Live presented by EA marks the first time the new Game Ball will be used in the NBA preseason or international competition. The ball features a new design and material that combine to offer a better grip, feel, and consistency compared with the traditional leather ball. This is the first change to the ball in over 35 years and only the second in 60 seasons. The new material is a microfiber composite with moisture management that provides superior grip and feel throughout the course of a game. The ball features Spalding’s Cross Traxxion™ technology, which is comprised of two interlocking, cross-shaped panels rather than the eight oblong panels found on traditional basketballs. Additionally, the composite material eliminates the need for a break-in period, which was necessary for the old leather ball, and provides consistency from ball to ball.

NBA Europe Live presented by EA will be the first time the new game ball will be available for fans in Europe. The ball will be available to fans in North America on Oct. 31 to coincide with the start of the 2006-07 NBA season.

NBA LIVE 07: NBA LIVE 07 plays as good as it looks by introducing the next generation of basketball gameplay through EA SPORTS Total Freestyle Control, a new feature that delivers gameplay realism like never before by providing users more control over athletes than ever.

The cover athletes on NBA LIVE 07 include the Suns' Boris Diaw (France), the Memphis Grizzlies' Pau Gasol (Spain), the Houston Rockets' Tracy McGrady (North America/Europe), the Dallas Mavericks' Dirk Nowitzki (Germany), and the Spurs' Tony Parker (France).

To celebrate the top European NBA players, NBA LIVE 07 provides users the opportunity to select a team of European All-Stars. The team is outfitted in special jerseys and is comprised of Diaw, Gasol, Nowitzki, and Parker, as well as the Toronto Raptors' Andrea Bargnani (Italy), the Cleveland Cavaliers' Zydrunas Ilgauskas (Serbia and Montenegro), the Utah Jazz’s Andrei Kirilenko (Russia), the New Jersey Nets' Nenad Krstic (Serbia and Montenegro), the New Orleans Hornets' Mehmet Okur (Turkey), the Golden State Warriors' Mickael Pietrus (France), the Los Angeles Lakers' Vladimir Radmanovic (Serbia and Montenegro), the Hornets’ Peja Stojakovic (Serbia and Montenegro), the Orlando Magic’s Hedo Turkoglu (Turkey), the Spurs' Beno Udrih (Slovenia), and the Lakers' Sasha Vujacic (Slovenia).

Additionally, with a new, more intuitive Artificial Intelligence system, advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, and, for the first time, ESPN Motion and streaming ESPN radio podcasts, NBA LIVE 07 continues to deliver its award-winning gameplay experience to fans worldwide. NBA LIVE 07 is available on the Xbox 360™ and Xbox® video game systems from Microsoft, the PlayStation®2 computer entertainment system, and PSP® (PlayStation®Portable) system, mobile and PC.

Electronic Arts, EA, EA SPORTS and Dynasty Mode are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

NBA Europe Live presented by EA Limited Edition Jerseys: The Spurs, Clippers, 76ers, and Suns will wear their team road uniforms, which have special design enhancements commemorating the respective country in which each team is training. The Spurs will wear their black road uniforms enhanced with blue, white and red vertical stripes down the sides of the jerseys to pay tribute to the French national flag. The Clippers will wear their blue road uniforms with white, blue and red horizontal stripes down the sides of the jerseys to honor the Russian national flag. The 76ers will wear their black road uniforms with local colors on the shoulders of the jerseys to celebrate the team playing in Spain. The Suns will wear their purple road jerseys with green, white and red vertical stripes down the sides of the jerseys to pay homage to the Italian national flag.

About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2005-06 season, the NBA distributed 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach was seen with 82 international players on NBA rosters. Domestically, the NBA broadcast 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the third consecutive season.

More than 200 licensees manufacture and promote NBA products, which are sold in more than 100,000 retail stores in 100 countries on six continents. Major categories include video games, apparel, sporting goods and trading cards. The NBA also owns and operates the world's only NBA Store in New York City and NBAStore.com. The NBA Store receives over 1 million visitors annually, and features an array of multimedia attractions, including a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com receives over 20 million visitors each year and offers four international stores online in Europe, China, Japan, and Spain.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. In October of 2005, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.