Noche Latina 2011 presented by Right Guard® schedule tips off March 4

- NBA to Play Twelve Noche Latina Games, Eight Nationally Televised, This March -
- National Program Visits Eight NBA Markets in March Honoring the League’s Latin Heritage -

NEW YORK, March 2, 2011 – The National Basketball Association (NBA) today announced the schedule of this season’s Noche Latina (Latin Night) presented by Right Guard®, which celebrates the league’s Hispanic heritage with special telecasts and in-arena festivities, including distinctive NBA team uniforms. [ en Espanol ]

As the league’s marquee program under the éne•bé•a platform, Noche Latina presented by Right Guard® is supported through television on both English- and Spanish-language media across the country, as well as on the league’s Spanish-language website, www.enebea.com, and social media pages.

The program also features street teams in eight Noche Latina markets: Los Angeles, Miami, Phoenix, Dallas, Chicago, San Antonio, Orlando, and New York. Street teams will visit local neighborhoods, street festivals, and community fairs with high Hispanic traffic to engage fans with contests, Right Guard® product samples and branded premium giveaways, and match-up information for Noche Latina 2011 presented by Right Guard®.

Noche Latina merchandise, including the special game jerseys produced by adidas, is available at Champs Sports retail stores, online at NBAStore.com, and at in-arena stores for participating teams.

The Right Guard® brand expanded its marketing partnership with the league making the Official Deodorant and Body Wash of the NBA the presenting partner of Noche Latina 2011. The partnership tipped off at NBA All-Star 2011 in Los Angeles with a Noche Latina party at All-Star presented by Right Guard® that included live performances by Dominican singer songwriter Vicente Garcia, music by Miami Heat’s DJ Irie, and appearances by NBA players, NBA legends, and Hispanic celebrities.

Noche Latina launched during the 2006-07 NBA season and, features uniforms that display the team name as spoken by the Latin population. The Miami Heat, for example, is “El Heat”; the San Antonio Spurs are referred to as “Los Spurs.”

Noche Latina 2011 Schedule
Friday, March 4Miami Heat (El Heat) @ San Antonio Spurs (Los Spurs)ESPN
Sunday, March 6Chicago Bulls (Los Bulls) @ Miami Heat (El Heat)ABC
Thursday, March 10L.A. Lakers (Los Lakers) @ Miami Heat (El Heat)TNT
Thursday, March 10New York Knicks (Nueva York) @ Dallas Mavericks (Los Mavs)
Friday, March 11Sacramento Kings @ San Antonio Spurs (Los Spurs)
Monday, March 14San Antonio Spurs (Los Spurs) @ Miami Heat (El Heat)ESPN
Friday, March 18San Antonio Spurs (Los Spurs) @ Dallas Mavericks (Los Mavs)
Tuesday, March 22Phoenix Suns (Los Suns) @ L.A. Lakers (Los Lakers)TNT
Wednesday, March 23Orlando Magic @ New York Knicks (Nueva York)ESPN
Friday, March 25Milwaukee Bucks @ New York Knicks (Nueva York)
Friday, March 25New Orleans Hornets @ Phoenix Suns ( Los Suns)NBA TV
Monday, March 28Philadelphia 76ers @ Chicago Bulls (Los Bulls)NBA TV