Born and raised in Bayamón, Puerto Rico, Morales played basketball and was a middle-distance runner as a youth. After earning degrees in Business Administration and Physical Education, he started his coaching career in youth programs, eventually coaching at every level of the game in Puerto Rico.
Among his coaching accomplishments, Morales won two championships with the Vaqueros de Bayamón of Puerto Rico’s Superior League and was with the Puerto Rican National Team for 10 years, three as an assistant and seven as head coach. During these years, Morales participated in two Olympic Games, three World Championships and three Goodwill Games, leading the National Team to five Gold medals and seven Silver medals in international competition.
In addition to his work in Puerto Rico, Morales has coached professional basketball in Venezuela and the Dominican Republic, and has conducted clinics and seminars in the Dominican Republic, Venezuela, Costa Rica, Panama, Guatemala, Argentina, Uruguay, the United Arab Emirates, and in his native country. Although devoted to broadcasting, Morales stays close to the game as a volunteer coach for the Junior Magic Basketball League and is also a member of the National Association of Basketball Coaches and the World Association of Basketball Coaches. Morales is based in Orlando, Florida.