TEXAS LEGENDS, NBA CARES AND UNITEDHEALTHCARE PARTNER TO FIGHT CHILDHOOD OBESITY

  • Texas Legends Get Fit Challenge’s 2011-2012 Season encourages youth to engage in healthy activities
  • Participants who complete the challenge receive two tickets to a Texas Legends game, courtesy of UnitedHealthcare

Frisco, Texas, Nov. 4, 2011 - The Texas Legends, NBA Cares and UnitedHealthcare announce the 2011-2012 season of the Texas Legends Get Fit Challenge, a health and fitness program for boys and girls to help fight childhood obesity.
The Get Fit Challenge is designed to educate boys and girls about the importance of good nutrition, help them make time for daily physical exercise, and guide them in developing individual strength and good character for a healthy future. Boys and girls will use the Get Fit Challenge guidebook to track their progress in a season-long challenge of both good eating and exercise that includes outside play, a park scavenger hunt, discovering healthy foods and tracking food choices.

For every child who participates and completes the challenge between now and March 31, 2012, UnitedHealthcare will provide two tickets to see the Texas Legends in action.

“We are proud to partner with UnitedHealthcare in this fitness initiative,” said Donnie Nelson, general manager of the World Champion Dallas Mavericks and owner of the Texas Legends. “Healthy living is a focus of the Legends throughout the year at all of our camps and clinics, and it’s companies like UnitedHealthcare that help make fitness a staple of our community.”

“The rate of childhood obesity has more than tripled over the last 30 years,” said Scott Flannery, CEO, UnitedHealthcare Employer & Individual of North Texas. “We must address this health issue to ensure our future generations live healthy, happy and productive lives. We look forward to working with the Texas Legends to help improve the health of our communities’ children through the Get Fit Challenge program.”

About NBA Cares:
The NBA's community outreach programs continue to address social issues, including education, environmental protection, health and wellness, and youth and family development. These programs provide young people with the opportunities and resources that are critical to their future success and development.

About Texas Legends:
The Texas Legends are the NBA Development League Team for the Dallas Mavericks. The Texas Legends are owned by Donnie Nelson (GM and President of Basketball Operations for the Dallas Mavericks) and Evan Wyly. The Team plays their games at HP Court @ Dr Pepper Arena in Frisco. Season opener is November 26th, 2011 at 3:00pm.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than
38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.