Legends Take Business and Basketball to New Heights in 2012-13


Frisco, TX, (May 14, 2013) – The Texas Legends (presented by Veracruz-visit Veracruz.mx) led the NBA D-League in overall sales, sponsorship sales, and season ticket sales, each for the third straight year. Along the way, the Texas Legends signed a historic and innovative presenting partnership with the state of Veracruz, Mexico. The Legends also unveiled new and exciting elements to their game presentation, while becoming the league’s flagship franchise for charitable jersey nights as more than half of the team’s home games centered around unique jerseys. Finally, thanks to the best fan base in the entire NBA D-League, the Legends led the league in attendance.

“It was an inspired season-our best yet," stated Texas Legends’ President Bill Boyce. "I'm fortunate to lead a very talented group of individuals who accomplished notable things individually and extraordinary things as a team. Foremost, we created a family-friendly environment for the entire community. I enjoyed tremendously seeing countless smiles on the faces of kids, parents, and grandparents. And, it was extremely gratifying to work with many charities to make this community a better place to work and live. We're so fortunate to be a part of North Texas. I couldn't be more proud of the owners, management, staff, interns, and others who joined together to accomplish incomparable results this season.”

The Texas Legends successfully partnered with the NBA D-League to revise a rule limiting the number of alternative jersey nights to six. As a result, the Texas Legends produced thirteen jersey nights this past season, each of which benefitted a charity or non-profit. The Legends currently anticipate that it will be partnering with the NBA D-League to produce twenty-four jersey nights next season, each of which will benefit a charity or non-profit.

“The game atmosphere and customer service at the Legends is second-to-none,” commented Legends suite owner Jason Schwartz. “Having been to sporting events around the country – in premium seats – the Legends charitable mission and willingness to go above and beyond what is expected to create a first class experience separates them from any other hospitality platform. With the Legends I don’t have to ask when next season starts, because the season never really ends – there is always a next event.”

The Texas Legends also successfully partnered with the NBA D-League to revise a rule to expand when music can be played during games. This change increased the energy and augmented an already dynamic game presentation.

“The Texas Legends games are one of the most entertaining and stimulating experiences from a fan's perspective that I can recall in over 25 years of watching NBA, NHL, D-League, WNBA, MLB, and minor league baseball games,” added NBA Vice President Jerry Murphy.

The Texas Legends also built a TV production trailer that emulates the production trailers used by NBA teams. The trailer was custom designed and built by North Texas Trailers, the workflow is powered by NewTek equipment, and the graphics are generated by Chyron. Utilizing this trailer, the Texas Legends became the first NBA D-League team to produce twenty-three games for local TV and the first NBA D-League team to televise all twenty-four regular season home games live on broadcast or cable TV.

In addition, the Legends set a new franchise record for attendance while leading the league in attendance. The Legends accomplished this benchmark in part by selling the most group tickets in the history of the NBA D-League.

In basketball operations, the Legends also set a franchise record for call-ups to the NBA as the Legends saw four players coached by Eduardo Najera make their way to the NBA (Chris Douglas-Roberts, Mike James, Justin Dentmon, and Dwayne Jones). Mike James became the first Legends player to be called up and subsequently start in the NBA as he was announced the starting point guard for the Mavericks for the final 23 games of the Mavericks season.

    Summary of highlights from the 2012-13 season:
  • Legends led NBA D-League in attendance.
  • Legends set NBA D-League record for gross revenue.
  • Legends led NBA D-League record in season ticket sales.
  • Legends led NBA D-League in group sales.
  • Legends set franchise and NBA D-League records in group sales.
  • Legends led NBA D-League in sponsorship sales.
  • Legends set franchise record for attendance.
  • Legends were the first NBA D-League team to build a TV production trailer.
  • Legends were the first NBA D-League team to telecast each of its twenty-four home games live on broadcast or cable TV, twenty-three of which games the Legends produced using its TV production trailer.
  • Legends were the first NBA D-League team to partner with a Mexican state (Veracruz).
  • Legends were the first NBA D-League team to partner with a Chinese corporation - ZTE USA, a subsidiary of the Chinese company ZTE Corporation.
  • Legends facilitated a $20,000 donation from ZTE USA to the Boys and Girls Clubs of Collin County.
  • Legends hosted an NBA D-League record thirteen jersey nights for the benefit of the following charities and non-profits: Hispanic Heritage presented by TCRHCC, Carter’s Kids, The Salvation Army, Frisco Education Foundation presented by RMG Apparel, American Fallen Soldiers Project presented by Swypit.com, Leukemia & Lymphoma Society, Black History presented by the Antonio Johnson Show, Spirit of a Hero, Wipe Out Kids Cancer, Relay for Life, Boys and Girls Clubs of Collin County presented by ZTE USA, Autism presented by 4U Academy, and Green Night presented by Quest Recycling.
  • Legends created a charitable foundation known as “Texas Legends Care.”
  • Legends have had 16 former NBA first-round picks on the roster in the franchise’s short history.
  • NBA teams called up a franchise record four players during 2012-13 season.
  • The Dallas Mavericks called up Mike James who became the starting point guard for the Mavs. His stats with the Mavs were 23 GS, 6.1 PPG, 1.6 RPG, 3.1 APG and Mavericks went 27-18 while James was on the team.
  • Legends hired the first Mexican-born head coach under the NBA-umbrella.
Season tickets for the 2013-14 season are now available by calling 214-469-0822.