Legends Win League Team Awards

Texas Legends Win Three Business Awards

FRISCO, Texas, June 6, 2011 – The Texas Legends had a successful inaugural season on and off the court as the organization received three business awards from the NBA Development League for their achievements in the 2010-11 season.

The Texas Legends led the NBA D-League in season ticket sales, with 1,830 season tickets sold, as well as in sponsorship revenue in their first season as an organization. The league also awarded the Legends for their dedication to Frisco and the surrounding North Texas communities, whose staff, players and coaches made more than 140 appearances in the area, far surpassing the NBA standard.

“We are incredibly proud of the hard work and dedication our staff puts in year-round,” Texas Legends President Bill Boyce said. “We had a successful inaugural season, and none of it would have been possible without the Legends’ staff and their exceptional work and interaction with the community.”

The Legends were only one of three NBA D-League teams to win awards in all three of these business categories.

“This is only a glimpse of achievements to come from our incredible staff,” Boyce said.

To find out more information about season tickets, community events or corporate partnerships, call the Texas Legends office at 214-469-0822.

The Texas Legends are the NBA Development League affiliate of the 2011 NBA Champion Dallas Mavericks. The NBA Development League, founded in 2001, is the NBA’s official minor league. Featuring 16 teams with direct affiliations to NBA franchises, the NBA D-League is a proven developer of talent: 23 percent of players in the NBA at the conclusion of the 2010-11 season boasted NBA D-League experience, and the league continues to develop coaches, referees, and front-office staff for the NBA and its teams. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the league’s 10th season, fans can watch all NBA D-League games on NBA FUTURECAST, the free live Web-streaming initiative found at nba.com/futurecast.