Springfield’s NBA Development League Team Unveils Name and Logo


SPRINGFIELD, MA JUNE 30, 2009 – The NBA Development League’s team in Springfield today announced it would be known as the Armor. The announcement took place at the MassMutual Center, where the team will play its home games beginning in 2009-10, and included the unveiling of the Armor’s primary and secondary logos.

The name “Armor” pays tribute to the historic Springfield Armory, which has served as a symbol of strength and stability for Western Massachusetts and the United States as a whole since George Washington authorized its creation in 1777.

“I’m thrilled that the identity of our basketball team pays homage to an institution as revered as the Springfield Armory,” principal team owner Michael Savit said. “I am confident that the Springfield Armor, like the Springfield Armory, will provide a source of pride throughout the Pioneer Valley.”

Depicting a strong, armored figure holding a basketball, the logo was developed by Springfield-based Six-Point Creative Works. The five colors featured in the primary logo are red, blue, black, silver and orange. Both the alternate and extracted logos include four of those colors.

The team’s identity was determined following the results of a Name the Team poll, which enabled fans to cast a vote for options including Armor, Colonials, Founders, Spirit or a write-in candidate. Housed on the team’s Web site, www.armorhoops.com, the poll’s availability spanned from April 20 through May 1 and garnered an outpouring of votes.

“The Springfield Armor, like its historic namesake, is going to contribute mightily to the City of Springfield,” said James E. Rooney, executive director of the Massachusetts Convention Center Authority, which owns the MassMutual Center. “But instead of rifles and muskets, this enterprise is going to produce good times for families, a new sense of team and city pride, and most importantly, bring basketball to the city that gave this great game to the world.”

With an ownership group led by Massachusetts-based Michael Savit, NBA Springfield was announced as the NBA D-League’s second team in New England during a press conference at the Naismith Memorial Basketball Hall of Fame on March 31. Beginning in November, the newly named Springfield Armor will play a 50-game schedule, including 24 home dates at the MassMutual Center.

With an emphasis on providing affordable family entertainment and NBA-caliber basketball, the Springfield Armor has season tickets beginning at just $91! For more information, please call (413) 746-3263 or click here.

NBA Development League

The NBA Development League, founded in 2001, is the NBA’s official minor league and featured 16 teams with direct affiliations to NBA teams during the 2008-09 season. This Fall, two new NBA D-League teams will begin play in Portland, Maine and Springfield, Mass.-- the birthplace of basketball. Eighty-four former NBA Development League players were on 2008-09 NBA end-of-season rosters, amounting to almost 20 percent of NBA players, and the league continues to develop coaches, referees, and front office staff for the NBA and its teams. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at nba.com/futurecast.

Six-Point Creative Works

Six-Point Creative Works is a full-service advertising agency providing fresh, creative approaches for clients in a wide range of industries. Owned and managed by creative partners David Wicks, Marsha Montori and Meghan Lynch, the firm recently opened new offices and a research focus group facility at 9 Hampden Street in downtown Springfield, from which they serve clients throughout the Northeast. Wicks, who designed the logo, also will be collaborating with the Springfield Armor to design graphics for the team’s uniform, mascot, program books and other materials to be unveiled in the coming months.