Vipers and Lone Star National Bank Enter Into First-Ever NBA Development League Jersey Partnership
|Left to Right: NBA D-League President Dan Reed, Vipers President Bert Garcia, NBA Commissioner David Stern|
|Lone Star National Bank 1st VP and Marketing Director Edna De Saro, Vipers Executive Vice President Nora Cano|
|Photo Credit: NBAE/Getty Images|
August 2, 2010
MCALLEN, TEXAS - The NBA Development League Champion Rio Grande Valley Vipers and Lone Star National Bank announced today the formation of the first co-branded jersey partnership in league history.
The Vipers wear co-branded jerseys with a 4”x11” Lone Star National Bank logo beneath the numeral on the front of all Vipers jerseys for the next three seasons. The Vipers word mark will continue to be displayed above the numeral on the front.
“It is very important to us and [NBA] Commissioner [David] Stern to keep our identity intact, but we are also excited to be able to strengthen our relationship with the bank. Lone Star [National Bank] has been with us since the beginning and they’ve always been a great supporter of Vipers basketball. It’s appropriate that, after a season in which we made so much history, that we continue the trend by becoming the first team to enter into such an agreement,” Vipers President Bert Garcia said.
“There’s a lot of intrinsic value in sports marketing. We want fans to see us engaging in a venture that’s different from the seriousness of banking. We want them to see us there rooting and cheering for the team,” Lone Star National Bank 1st Vice President and Marketing Director Edna De Saro said.
The Rio Grande Valley Vipers are the NBA Development League affiliate of the NBA Houston Rockets. The NBA Development League, founded in 2001, is the NBA’s official minor league whose teams have direct affiliations to NBA franchises. For the 2010-11 season, the league will feature 16 teams – including the debut of the Texas Legends. A proven developer of talent, 20 percent of players in the NBA at the conclusion of the 2009-10 season boasted NBA D-League experience, while the league continues to develop coaches, referees, and front-office staff for the NBA and its teams. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at nba.com/futurecast.