Legends President Bill Boyce Named 2013 NBA Development League Executive of Year
NEW YORK, June 12, 2013 – Texas Legends President Bill Boyce was today named the 2013 NBA Development League Team Executive of the Year, it was announced by NBA D-League President Dan Reed. The NBA Development League Team Executive of the Year is determined by peer voting and teams are not allowed to vote for themselves.
“On behalf of the NBA D-League, I’m pleased to honor Bill Boyce with the Team Executive of the Year Award in recognition of the Legends’ impressive season in Frisco,” said Reed. “Bill’s energetic and creative leadership in all areas of the business – ranging from innovative marketing partnerships, outstanding in-game entertainment, and deep community outreach in the Frisco area – has helped shaped the organization into one of the best in the league.”
Under Boyce’s leadership, the Legends entered into an historic marketing partnership with the state of Veracruz, Mexico, that was highlighted by “Veracruz Incomparable” being prominently featured on the front of the Legends jersey. The new multi-year agreement makes the historic state of Veracruz the first non-team city to have its name and slogan prominently featured on the jersey of a professional sports team. As presenting partner of the Legends, the team’s home arena is now called the “Veracruz Court at Dr Pepper Arena” with the Veracruz logo displayed on center court. Additionally, Veracruz receives significant in-arena signage and television exposure throughout the Legends’ market through the team’s family of local television networks.
Boyce also was recognized for the team’s strong community presence, including its extensive local TV rights deals, which ensure that all Legends games are broadcast locally through a state-of-the-art, mobile production trailer. In addition, he also helped create innovative theme jersey nights to benefit local charities and entertaining game presentations, which have set new standards for the NBA D-League.
“It is a great honor to be named NBA Development League Executive of the Year,” said Boyce. “This award doesn’t represent one individual but the entire Legends family, including our players, coaches, business team, and, of course, our dedicated owners - Donnie Nelson, Evan Wyly, Sonny Xiao, and Eduardo Najera.”
Previous winners of the award are David Higdon (Bakersfield, 2012), Bert Garcia (Rio Grande Valley Vipers, 2011) and Jon Jennings (Maine Red Claws, 2010).