NEW YORK, Jan 14, 2011 – Boston Celtics guard Avery Bradley was assigned to the Maine Red Claws, the Celtics’ NBA Development League affiliate, it was announced today. The assignment marks the 30th time in the 2010-11 season an NBA player has been assigned to an NBA D-League affiliate, and it is the first assignment for Bradley, a rookie out of Texas.

Bradley (6-2, 180) has appeared in 14 games this season for the Celtics, averaging 1.1 points in 4.7 minutes.

The Celtics selected Bradley, an early-entry candidate, in the first round (19th overall) of the 2010 NBA Draft. In one year at Texas, Bradley ranked second on the Longhorns in scoring (11.6 ppg), steals (44) and minutes played (29.5 mpg), and was named an All-Big 12 Honorable Mention player.

Bradley joins the Red Claws for the team’s home game against Erie on Friday. Celtics fans can keep track of Bradley and the Red Claws by logging onto NBA.com/dleague to watch every game live, online, for free.

The NBA Development League, founded in 2001, is the NBA’s official minor league whose teams have direct affiliations to NBA franchises. For the 2010-11 season, the league will feature 16 teams – including the debut of the Texas Legends. A proven developer of talent, 20 percent of players in the NBA at the conclusion of the 2009-10 season boasted NBA D-League experience, while the league continues to develop coaches, referees, and front-office staff for the NBA and its teams. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout the league’s 10th season, fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at nba.com/futurecast.