GRITTY MCDUFF’S BREWING COMPANY LAUNCHES OFFICIAL BEER OF THE
MAINE RED CLAWS,
PORTLAND, ME – The Maine Red Claws (www.maineredclaws.com), the new, NBA Development League’s team for the Boston Celtics and the Charlotte Bobcats, today announced a ground-breaking sponsorship agreement with Maine craft brewer Gritty McDuff’s Brewing Company (www.grittys.com). The arrangement authorizes Gritty’s not only to produce the team’s official beer, “Red Claws Ale,” for sale at The Portland Exposition Building itself (“The Expo,” the Red Claws’ home court), but also to offer it throughout Maine in bars, restaurants, and market retailers – a creative move in NBA circles.
In a recent CNBC story about the growing popularity of D-League NBA teams, Darren Rovell, CNBC sports business reporter, spotlights the Maine Red Claws and praises the team for connecting with its target audience by strategically finding the right home city and generating one of its most creative team sponsorship deals with Gritty McDuff’s.
“We have been extremely fortunate to have received an incredibly warm reception from Maine companies, and our relationship with Gritty’s is evidence of that,” said Red Claws President and General Manager Jon Jennings. “Local companies have been eager to partner with us and have joined us in crafting creative packages that are mutually beneficial. There are some fantastic products being produced right here in Mainers’ own back yard, and the Red Claws are proud to play a part in spreading the word.”
“This sponsorship program with Gritty’s is innovative and exactly the type of inventive, long-term, partnerships we hope to form with Maine-based businesses,” Jennings continued. “We are proud that Gritty McDuff’s thought so highly of the Red Claws to want to enter into this partnership and produce Red Claws Ale. We are excited to serve Red Claws Ale at the Portland Expo and even more excited to see it on shelves at area retailers and on tap at local bars.”
“Having this kind of product-focused relationship with an NBA development team is huge news for Gritty’s and for Portland,” agreed Richard Pfeffer, Gritty’s co-owner and publican. “We worked with the Maine Red Claws staff to create a genuinely innovative sponsorship, and we all believe it’s an ideal way to raise awareness of and support for Portland’s new basketball team throughout the Northeast.”
Formal Launch Event for Red Claws Ale
Availability of Red Claws Ale