Maine Red Claws Unveil New Logo

The NBA Development League’s Maine Red Claws, whose inaugural season will begin in the fall of 2009, unveiled their primary logo today. The team’s logo was revealed at a press conference outside of the Portland Exposition Building, the Red Claws new home. The team’s official colors will be green, white, red and black.

The team’s primary logo was shown to the public for the first time by President and GM Jon Jennings on a giant ten foot sign as well as on a backlight sign atop the Expo’s new exterior sign and video message board that was also unveiled at the press conference.

The logo consists of a fierce but lovable looking lobster with giant Red Claws and basketballs at the ends of its antenna’s. Blazon across the front of the logo in green and white is the team name, Maine Red Claws. “We are very excited about the new logo and believe it accurately expresses the type of high quality, family friendly and entertaining product that will take to our new parquet floor in the fall.” Said Bill Ryan Jr. team Chairman.

“I’m thrilled with the logo and I hope the fans will be too and wear it proudly on their hats and t-shirts.” Said Jennings.

The logo was developed by Alexander Green and Tony Neary of Traction, a Cincinnati brand design firm. This is the third logo that Traction has developed for the NBA Development League, joining the Iowa Energy and the Reno Bighorns. You can see more of Traction's work at

"It is an honor to have our work chosen for the NBA Development League again. We think the identity for the Red Claws turned out really well, and we are very pleased. We hope that the players, front office and fans embrace the new team and the new logo." said Tony Neary, Partner at Traction.