D-Fenders Featured in NBA ’09 The Inside Videogame

For the first time, the NBA Development League’s 14 teams will be featured in Sony Computer Entertainment America’s (SCEA) NBA 09 The Inside videogame, it was announced today. The game, which will be available October 7 in retail stores nationwide on the PLAYSTATION®3 (PS3™), PSP® (PlayStation®Portable), and PlayStation®2 systems, will give fans the chance to experience the journeys of players who seek to transition from the NBA D-League to the biggest stage of the NBA.

As part of NBA 09 The Inside’s new PS3 feature, “The Life,” fans will have an unprecedented experience to actually control the on- and off-the-court journeys of three players in their quest to go from the NBA D-League to the NBA. Game players can also take part in the annual NBA D-League Showcase, All-Star Game, and Playoffs and Finals. Additional interactive elements allow game players the option to select any NBA or NBA D-League team to compete against one another in a Quickmatch exhibition game.

“We are always searching for new and improved ways to connect with our fans through unprecedented access and authentic D-League experiences. This game accomplishes that goal,” said NBA D-League President Dan Reed. “By allowing our passionate fans to virtually live the D-League life, we hope they will feel closer to our players than ever before and better understand the amazing journey of all NBA prospects.”

NBA 09 The Inside provides fans with an unparalleled, comprehensive basketball game experience including character customization, unique game play modes and true-to-life NBA action in full high definition. The NBA D-League will also have a presence throughout SCEA NBA 09 The Inside media platform including national TV advertisements.

NBA Development League The NBA Development League, founded in 2001, is the NBA’s official minor league and features 16 teams with direct affiliations to NBA teams. The league has produced 15 percent of the players on 2007-08 end-of-season NBA rosters and continues to develop current NBA coaches and referees. In fostering the league’s connection to the community, its teams, players and staff promote youth basketball, support local needs and interests, and assist in educational development through NBA D-League Cares programs. The NBA D-League also advances the game of basketball as the research and development arm of the NBA. Throughout this season fans can watch all NBA D-League games on NBA Futurecast, the free live Web-streaming initiative found at nba.com/futurecast.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.