Team's logo also unveiled at bayfront press conference

BayHawks Selected as Name for Erie’s New NBA Development League Basketball Team



Erie, PA, May 23, 2008 – The NBA Development League's Erie franchise will be called the BayHawks; it was announced today by team President Ron Sertz at a news conference at the Erie Maritime Museum in front of the U. S. Brig Niagara.

The BayHawks logo was also unveiled at the event.

“We wanted a name and logo that connected strongly to our hometown,” said Sertz. “The image of the hawk soaring over Erie's bayfront really hit our target and was the type of powerful image we wanted to create with our fans. I'm very proud of the logo and it's the first step in establishing our brand in the region.”

“This team is going to be something special for the citizens of Erie,” said Steve Demetriou, the team's majority owner. “We're going to deliver great family entertainment and a high level of competitive basketball, and we now have a great name and logo to go along with that.”

The BayHawks logo consists of a black bodied hawk with a red head, gold beak and gold claws, soaring with wings spread in front of a gold basketball. “Erie” is arched above the ball and “BayHawks” adorns the bird's wings.

The team will play its home games at the Tullio Arena in downtown Erie starting in November.

BayHawks Founding Fans
The team also introduced the “BayHawks Founding Fans” program, an incentive for local fans to purchase season tickets soon. Fans who purchase season tickets by June 30 will automatically be part of the exclusive group.

“Founding Fans” members will receive a unique inaugural season keepsake, recognition on the “Founding Fans Wall of Fame” in the Tullio Arena throughout the season, special offers on merchandise and more.

Significance of Colors and Logo
The Erie BayHawks name represents two key elements unique to the Erie community. First, it evokes the image of Erie's most coveted landmark: Presque Isle Bay. The bay is one of Erie's feature attractions for tourists from all over the world. The Hawk is a symbol from Erie's local wildlife as well as having a strong connection to Erie's rich naval history. Hawks, used as messengers in early naval expeditions, were and are respected for their intelligence and superior swiftness.

The team colors also hold significance. The three primary colors – black, red, and gold – were chosen not only for their intrinsic meanings but also to honor one of Erie's most recognizable leaders, Oliver Hazard Perry, since those colors are a part of Erie's naval history as the colors of the navy's original uniforms from that era.

The colors black, red, and gold all have meanings beyond the history. Gold symbolizes royalty and the highest level of award one can have bestowed on them. This is significant since the team and logo are meant to represent the Erie community as a proud representative of the region while striving always to be a championship organization both on and off the basketball floor. Black represents authority and power as well as the aggression needed to win for the fans of Erie. The color also represents the respect the BayHawks players and organization will demonstrate for the community. Finally, red represents the fierce intensity and passion of BayHawks Basketball.

For more information or to order season tickets contact the team's office at 814-790-5600, or visit their new URL at www.eriebayhawks.com.

The NBA Development League is the NBA's official minor league, and the first-ever basketball league with direct affiliations to NBA teams. Having recently completed its seventh season, the NBA D-Leagues goals are to provide affordable, NBA-caliber entertainment to fans of its 16 teams, as well as continue to develop players, coaches, referees and front-office personnel for the NBA. As the single source for in-season player "call-ups" to the NBA, fans of the D-League enjoy the highest caliber of basketball played outside the NBA. In fact 15 percent of players on 2008 end-of-season NBA rosters spent time honing their skills in the League. In addition, it has produced current NBA coaches and 25 percent of the NBAs referees. The NBA D-League is an innovative and rapidly growing sports property that also serves as an experimental testing ground for new initiatives like NBA Futurecast, the live web-streaming of all games available free at nba.com/futurecast. The League also provides continuing education and professional development resources for its players, and is committed to serving its local communities through D-LEAGUE CARES and grassroots efforts.

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