(Bakersfield, Calif., Sept. 13, 2007) – The Bakersfield Jam, members of the NBA Development League, today unveiled the team’s new color scheme of red, white and blue. The newest member of the team, Swish, was on hand to model the organization’s new home uniforms for the upcoming season.

“As Bakersfield’s highest level professional sports team, the Jam are committed to reflecting the essence of the community,” says Michael Hirsch, team president of the Jam. “From the tradition of Buck Owens to the core American values that embody Bakersfield, our new colors represent what this city is all about.”

Swish, a fox indigenous to Bakersfield, was awarded the mascot position after an extensive interview process. The hiring became a slam dunk when Jam officials read his application stating his favorite colors are red, white and blue. When asked how he felt about joining the Jam, Swish responded with a thumbs up and then drained a three-pointer.

Swish will make his public appearance debut on September 19 at the Kern County Fair Opening Day Parade and will continue to meet Jam fans, young and old alike, prior to the season. For more information on where Bakersfield’s favorite fox will be, please visit www.bakersfieldjam.com.

The Bakersfield Jam, members of the NBA D-League, play their home games at Rabobank Arena and offer the Bakersfield community a top-tier professional sports team at affordable prices. The 2006-7 Jam roster featured eight players with NBA experience and the organization is committed to providing Bakersfield with the best family entertainment option. For season ticket or group information, please contact the Jam offices at 716-4JAM.