NEW YORK, July 12, 2006 - In recognition of LeBron James’ outstanding efforts in the community, and for his on-going philanthropic work, the NBA announced today it has honored the Cavaliers’ All-Star forward with the Community Assist Award for the month of June.

James recently hosted his second annual “King for Kids” Bike-A-Thon event presented by Microsoft Windows Live, in his hometown of Akron, Ohio. The weekend tipped off with a charity billiards game and silent auction on June 23rd and the following day, over 3,000 participants joined James for an eight-mile ride around Akron and a three-mile family ride. The event benefited the James Family Foundation, the Akron Area YMCA and the Akron Urban League. Additionally, James donated 300 Schwinn bicycles to local children to reward them for their progress and character development.

James, along with fellow NBA players Dwyane Wade, Richard Hamilton, Amare Stoudemire, Chris Paul, Larry Hughes, Donyell Marshall, Eric Snow, Ira Newble and Devin Green participated in the ride and attended a community celebration in downtown Akron.

“What I do with basketball only lasts during the season, but the work we do with the Foundation goes on non-stop,” said James. “We want to keep building hopes and dreams in the lives of children and families.”

James’ community outreach stretched across the U.S. in 2005-06. In response to Hurricanes Katrina and Rita, James sent $200,000 in supplies to evacuees in Louisiana, Texas and Mississippi, donated 1,000 backpacks and school supplies to students in Akron and Cleveland, distributed basketballs to every recreation center in Akron and Cleveland and paid for the renovation of the Women’s Health Center at Summa Health System. In addition to the work he does through his Foundation, James also participates in numerous programs with the Cavaliers and through the Make-A-Wish Foundation.

The mission of the James Family Foundation is about Hope, Help, and Heart as they build hope in the lives of children and families in the community who are dealing with adversity. Helping children and families (particularly those headed by single mothers) achieve more through education, recreation, employment and better health are ways James’ foundation works in the local community and worldwide.

As the recipient of the NBA Community Assist Award, James will receive the David Robinson Plaque with the inscription, “Following the standard set by NBA Legend David Robinson who improved the community piece by piece.” In addition to the plaque, a $5,000 gift will be given to James’ charity of choice.

The league presents the NBA Community Assist Award monthly to recognize players for their charitable efforts. The award honors the NBA player who reflects the passion the league and its players have for giving back to their communities.

NBA Cares is the league's global community outreach initiative that builds on the NBA's long tradition of addressing important social issues. Over the next five years, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on service to communities around the world, and build more than 100 places where kids and families can live, learn and play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes including: UNICEF; Reading Is Fundamental; Habitat for Humanity; Boys and Girls Clubs of America; Charities Aid Foundation; Feed the Children, and many others.