JORDAN WINS SOCIAL SLAM AWARD
NBA MVP LeBron James (@KingJames) perhaps described the cumulative reaction to DeAndre Jordan’s (@DeAndreJordan) dunk over Brandon Knight as well as anyone.
“I almost jumped out of my house, out of my window when I saw that,” James said on NBA TV’s 2012-13 Social Media Awards Wednesday.
Three months after Jordan’s iconic dunk, the fifth-year Clippers center was awarded with the Social Slam Award (SMA) for effectively throwing down the dunk that caused the most widespread reverberations on Twitter and other social media outlets.
The Clippers had five nominations in three categories during Wednesday’s broadcast, including Jordan and Blake Griffin (@BlakeGriffin32) among the candidates for the Social Slam.
But as NBA TV’s official Twitter (@NBATV) account posited regarding Jordan’s dunk: “Was there ever a doubt?” Jordan received more than 15,000 votes from fans during the hour-long broadcast, which was hosted by analyst and former All-Star Chris Webber, Entertainment Tonight’s Rocsi Diaz and correspondent Stephen Curry of the Golden State Warriors.
The Clippers received the Fan Nation Award last week as part of the SMA’s for garnering the largest percentage increase in social media followers during the 2012-13 season. It was the second consecutive year the team took home that award. However, Jordan’s award was the first for the Clippers in the two-year history of the newfangled award show.
Last season, Griffin’s dunk over Kendrick Perkins narrowly lost out to Gerald Green’s high-flying alley-oop. A year later, Griffin was up for the Social Slam Award again. But his windmill alley-oop off a between the legs pass from Jamal Crawford (@JCrossover) was overshadowed by Jordan.
Diaz, before sending it to Hall of Famer Dominique Wilkins to announce the winner, described the Social Slam as “the one that got you out of your seat and running to your keyboard.”
Both Griffin and Jordan’s plays did just that. Twitter users mentioned Jordan’s dunk more than 500,000 times on March 10 and the days that followed. And Griffin and Crawford teamed up for a dunk that generated comparable interest a week earlier.
Between Griffin, Crawford, Jordan, Chris Paul (@CP3), Matt Barnes (@Matt_Barnes22) and Caron Butler (@realtuffjuice) among others, the Clippers have one of the more interactive teams when it comes to social media.
Crawford was crowned “Tweeter of the Year” by HoopsHype and Griffin and Paul were up for awards in the NBA’s SMA broadcast. Griffin and Paul, who has more than two million followers, were nominated for Social MVP, but the award went to Kobe Bryant (@kobebryant). Bryant also beat out Griffin for the 140 Award, essentially the best 140-character Tweet, by posting “Amnesty THAT” after a high-scoring performance against the Mavericks. Griffin was nominated for posting “Alright everybody I'm gonna try for the scoring title tonight. Can somebody do the math on how many points I need?” on the final night of the regular season (Griffin was 853 points shy).
Despite coming up short in two award categories Wednesday, the Clippers bookended the 2012-13 awards nabbing the first and last one. And when it came time to announce Jordan’s Social Slam, there really never was a doubt.