GRIFFIN’S SUPER.FLY 2 LIFTS OFF IN SANTA MONICA

The south end of Third Street Promenade in San Monica was filled to the brim. Each of the three floors of shops that make up Santa Monica Place, overlooking the Nike store below, had spectators lined around the concourse.

It was all for Brand Jordan’s Lift Off event Saturday promoting the release of the Super.Fly 2, or the shoe Blake Griffin will soar to the rim with next season. And despite nearly seven hours of events, includingin giveaways, trials of the new sneaker and a special “Lift Off with Blake” App, the buzz was ultimately in anticipation for Griffin’s arrival. 

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The three-time All-Star arrived around 8 p.m. He was there to talk about the shoe with Steelo Brim from MTV’s “Ridiculousness” in a live interview and became a surprising prop for Lift Off’s dunk squad. AirDogg, Jonesy, Kenny Dobbs and Haneef “Young Hollywood” Munir were involved in the brief dunk contest. But Young Hollywood stole the show, leaping over Griffin as the 2011 NBA dunk champion held the ball above his head.