Deal assets include in-arena exposure, digital marketing elements, team appearances & tickets/hospitality.
Under the terms of the agreement, 1-800LoanMart will be designated as an official team sponsor and receive extensive brand integration across a variety of Clippers promotional and marketing vehicles, including extensive presence in-arena through courtside signage, 1-800LoanMart branded in-game promotions and features, exposure on the video board, and the rights to use Los Angeles Clippers team marks and logos in external and internal marketing and advertising campaigns.
“This partnership is a slam dunk for both 1-800LoanMart and the Clippers,” said Chief Marketing Officer for 1-800LoanMart Colby Estes. “It combines the strength and stability of the 1-800LoanMart brand with a professional sports franchise that has one of the fastest growing fan base in the world, while providing us with a great opportunity to connect with some of the country’s most passionate, die hard fans, right here in our hometown of Los Angeles.
As an official sponsor of The Los Angeles Clippers, the company will receive exposure throughout the team website which has the fastest growing internet traffic in all of professional sports. Web assets include rotating box and banner ads linked to www.800loanmart.com. In addition to ads, 1-800-LoanMart will also have permanent sponsorship of the Ticket Center section of www.clippers.com, which averages more than 3.7 million page views and 1.1 million unique visitors per month and those numbers continue to rise rapidly.
1-800LoanMart will also possess significant in-game presence with both courtside signage and an extensive presence on the in stadium message boards. The courtside signage will guarantee visibility within the arena as well being viewable on television broadcasts. 1-800LoanMart will also act as a partner of the Clipper Shout Outs during pre-game, halftime and throughout numerous games this season. To enhance the television experience 1-800LoanMart will also receive in game commercials across the entire Fox Sports Net Prime Ticket network, which boasts millions of viewers. In addition to the in game commercials, 1-800LoanMart will also have commercials running throughout the network on non-game programs.
“The LA Clippers are experiencing unprecedented growth in popularity,” said Los Angeles Clippers Team President Andy Roeser. “We are excited to have 1-800LoanMart on board as they continue to grow their brand.”
As part of the partnership, 1-800LoanMart, The Clippers and the Los Angeles City Department of Recreation and Park (LACRP) will collaborate to promote the fundamentals of basketball, sportsmanship and athletics as an alternative to negative influences through the 1-800LoanMart Jr. Clippers program. Entering its 12th year, the Jr. Clippers program currently enables and inspires over 2,000 participants from 12 recreation centers representing all regions of LACRP. The Jr. Clippers program serves inner-city children, ages 5-16.
Estes adds, “The LA Clippers rise in popularity coupled with it's family-friendly approach to the game makes this a perfect match for our community outreach programs. Because of this we have made a serious financial commitment to the Clippers and to the community it supports."
1-800LoanMart is a licensed lender based in Encino, California. Currently doing business in California, Arizona, Utah, New Mexico, Illinois, and Missouri, 1-800LoanMart allows people to borrow money based on the equity of their car, while allowing them to keep and drive their car. With over 200 employees, 1-800LoanMart is one of the fastest growing loan companies in the nation and strives to help consumers in need, as well as being actively involved in the community through various charity initiatives.