By teaming up with the Boston Celtics, our partners benefit from the association with the Celtics attributes of excellence, tradition, pride, and community involvement.

In-Game Opportunities

The Celtics offer many in-game branding and promotional opportunities. Build brand awareness for products and services with the most recognized brand in sports while capturing the emotion and excitement of the game.

Branding Opportunities

The Celtics have created many effective in-game branding opportunities to leverage the popularity of the team. These opportunities may include a state of the art courtside DLP advertising system, media drop-ins, new basket stanchion DLP signage, and JumboTron underbelly and DLP Signage.

Community Opportunities

Outside of the arena the Celtics have established a great legacy in the area of community relations and in-market activation. The Celtics work hand-in-hand with our corporate partners on dozens of charitable causes, co-sponsored events and promotions reaching thousands of people across the New England region. A partnership with the Celtics reaches beyond the walls of the arena and the basketball season itself. We work year-round with our partners to deliver results.

The Boston Celtics Shamrock Foundation

The Shamrock Foundation and The Boston Celtics work hand-in-hand with specific corporate and charitable partners on dozens of causes, co-sponsored events, customized opportunities and promotions.

Custom Activation

Through customized programs and dedicated program management, the Celtics are able to deliver custom built results for our marketing partners. Our creative approach, local ownership and rich history provide a tremendous base to develop and activate compelling programs.


Through Celtics-related media assets (TV, radio, print), our partners can reach their target customers throughout New England.

Digital: Celtics.com

The official web site of the Boston Celtics, Celtics.com is the online home for Celtics news, coaching insight, ticket and arena information, player profiles, team history, promotions and much more. Celtics.com is one of the most popular team web sites in all professional sports, and was ranked in the top three for each of the 07-08, 08-09, 09-10 and 10-11 NBA seasons. For 2012-2013, the Celtics were in the top 7.

Social Media

The Celtics social media channels are a great way for sponsors to involve themselves in non-intrusive advertising but also still being connected to the Celtics brand and reaching a mass audience.


With rich history and tradition the Celtics are uniquely positioned to create exclusive business-to-business events. Our partner activation team can customize events to meet the business and entertainment objectives of our clients. Please visit our “Unique Experiences” section of our corporate partnership page to learn more about these once-in-a-lifetime experiences.

For additional information on Corporate Partnership Opportunities, please contact the Corporate Partnerships Department at (617) 399-8480 or send an email to partnerships@celtics.com.