Demographics

The Celtics have a large and passionate fan base with a fan increase of 174% over the past 5 years. More than 2.3 million people in the greater Boston Area are Celtics fans and these fans are known as the most affluent fan base of any Boston-based sports team. Among avid Celtics fans, the power of the NBA brand generates a high level of product appeal and consideration. The opportunities are endless as a Celtics Corporate Partner as you are given the opportunity to touch this very valuable fan base. With the combination of two reputable brands such as the NBA and the Boston Celtics as your Corporate Partner, your organization will be given an impeccable competitive advantage.

For additional information on fan demographics, please contact the Corporate Partnerships Department at (617) 399-8480 or send an email to partnerships@celtics.com.

*Source: Scarborough 2012 and Ipsos 2013