Cedric Maxwell - 98.5 The Sports Hub Color Analyst
After making his mark as one of the true big-game players in Celtics history, Cedric Maxwell can now claim a similar impact on the broadcast side. 2011-2012 represents his seventeenth year behind the microphone as a Celtics analyst. Max has been a part of Celtics’ championships as a player, and a broadcaster from the original Big Three to the new Big Three. He played with Bird, McHale and Parish, and has called the games of Pierce, Garnett and Allen.
He’ll return for every game this year on 98.5 The Sports Hub alongside Sean Grande. The popular “Grande and Max” are now the second-longest tenured broadcast team in Celtics history. An integral part of the Celtics’ return to glory in the 1980’s, Max’s twelve-year NBA career began as Boston’s first-round draft pick in 1977. An instant fan-favorite, he led the team in scoring in 1978-79, and the NBA in field goal percentage in both 1979 and 1980. Max’s .609 mark from the floor in 1980 remains the team’s all-time record.
But Cedric Maxwell’s NBA career was defined by his performance on the game’s biggest stage. He was the Most Valuable Player of the 1981 NBA Finals as the Celtics won their 14th championship in Houston. And three years later, he secured his place in Celtics’ lore, telling his teammates to “climb on my back” before the seventh and deciding game of the epic 1984 Finals with the Lakers. His 24 points, eight rebounds and eight assists led the Celtics and his last minute steal from Magic Johnson, sealed Banner 15.
After eight years in Boston, Maxwell spent his final three NBA seasons with the Los Angeles Clippers and Houston Rockets before retiring in 1988.
He coached the USBL’s Long Island Surf and served as a college basketball analyst for Raycom Sports before returning to the Celtics in 1995 to begin his long run behind the mike.
On December 15, 2003, after sixteen years as a Celtic, eight on the court and another eight in the booth, Max took his rightful place in the Garden rafters when his number 31 was retired and raised to the roof during a halftime ceremony.
In the ensuing years, Max has also become a popular co-host on Sportsradio WEEI, as well as frequent guest on WBZ’s Sports Final and Comcast’s Sports Tonight. He and Tommy Heinsohn are the only men to both play in and broadcast at least 600 Boston Celtics games. He received critical acclaim for his contribution to HBO’s 2010 documentary “Bird and Magic, A Courtship of Rivals.”
Cedric Bryan Maxwell was born November 21, 1955 in Kinston, North Carolina. He graduated with a degree in Black Literature and Geography from the University of North Carolina-Charlotte. His decorated college career there was capped by leading the school to its only Final Four appearance in 1977. Max was elected to the North Carolina Sports Hall of Fame in 1998.
Maxwell lives in Boston and has four children: Shemeka, Morgan, Madison and Devin.