Read to Achieve
The NBA Read to Achieve program is designed to help young people develop a life-long love for reading and encourage adults to read regularly with children. Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. The Boston Celtics' Read to Achieve program consists of a variety of events including player appearances, school visits, book drives and the establishment of reading corners and learning centers.
In October of 2004, the Celtics began working with the National Braille Press to help supply blind children with reading materials. Over the past four years, players, coaches, media and members of the Celtics All-Star Reading Team reach out to more than 14,000 children at 45 local schools, while donating 13,000 books.
Working in partnership with the ReadBoston program, the Celtics are proud to present the Read to Achieve program to local students. Each year students in the ReadBoston program track the amount of time they read during the month. Students who reach their reading goals receive a special Read to Achieve prize. As an added incentive, the Celtics also host a monthly read-aloud event at a participating school with various members of the All-Star Reading Team.
The Boston Celtics have also opened two Reading and Learning Centers in Massachusetts. In May of 2002, the first Reading and Learning Center was opened at the YWCA of Greater Lawrence. The second was opened in November of 2003 at the Roxbury YMCA.
Read to Achieve Events
November 16, 2011 - Elihu Greenwood Leadership Academy
Elihu Greenwood Leadership Academy welcomed Celtics legend JoJo White, Team President Rich Gotham, Lucky and 30 other Celtics staff members Wednesday afternoon for their Read To Achieve event.