Ledyard Center, CT - Paul Pierce came up big for the Celtics by hitting a game-winner to beat the New York Knicks at Madison Square Garden on Wednesday night. And The Truth struck again on Friday night at Foxwoods Resort and Casino, giving an assist to children with his annual celebrity bowling tournament.

The event reportedly raised over $300,000 for the cause, not to mention plenty of awareness as multiple media outlets from around New England were on hand to cover the event.

"It's great to be able to get out here and bowl with my friends and Celtics fans, and also raise some money and get the word out about what we're trying to do," Pierce said between rolling strikes.

Pierce's "The Truth on Health" initiative is geared toward preventing childhood obesity, a cause near and dear to the Celtics' captain's heart given the struggles he had with his own weight in his early years.

"This is a personal cause for me, and I want kids to know that being active is fun and has long-term benefits for their health," Pierce said, who's Truth Fund has kept him active in the Boston community since 2002. He later added, "I just wanted to be an inspiration for kids, because these are things that I changed in my life."

Along those lines, Pierce is certainly passionate about the cause, and has said several times that he made changes in his own eating habits and exercise that have made him a healthier person and better athlete. Through his foundation and his FitClub 34, Pierce aims to show kids that by being active on a regular basis, they can manage their own weight more effectively and lead healthier lifestyles.

Pierce got a little help from his friends Friday, as Actor Anthony Anderson, Red Sox star Kevin Youkilis, Access Hollywood host Maria Menounos, American Idol finalist Ayla Brown and celebrity chef Ming Tsai were on hand along with Boston Celtics staff and teammates Kevin Garnett, Kendrick Perkins, Marquis Daniels, Glen Davis and Avery Bradley.