Dunkin Donuts KidZone
Created in the 2000-01 season, the Dunkin’ Donuts KidZone is a special seating section that hosts children from charitable organizations at every Celtics home game.
The Celtics, in conjunction with Dunkin’ Donuts provide youth with pregame access to the court, a group photo on the halfcourt logo and T-shirts. Dunkin’ Donuts KidZone is part of a broad community-outreach initiative to provide tickets to children who might not otherwise have the opportunity to go to a professional sporting event.
This multi-year campaign has also succeeded in promoting volunteerism and community service throughout New England.