Sun Life Fit to Win
The Fit to Win program presented by Sun Life Financial promotes the physical fitness and wellness of young people in the City of Boston. 3rd – 6th graders are incentivized to exercise daily and make healthy lifestyle choices for Celtics prizes and events. The program will run separately at three Greater Boston YMCA sites and last for four weeks.
The Fit to Win program tips off with a “Draft Day” event where participants sign “Fit to Win” contracts and learn how their participation earns them Celtics prizes and events. Participants track their physical activity and healthy habits over the next four weeks in Fit to Win tracking sheets. Tracking sheets include specific Celtics workout routines and information on healthy habits. Tracking sheets are managed daily by the participants and approved/signed off by guardians and YMCA group leaders. Participants will be awarded Fit to Win prizes for each week that the participating site meets their fitness/health goal.
Fit to Win concludes with a “Championship Event” at the participating YMCA site. Participants from the program will interact with Celtics VIPs in a healthy eating activity before joining the rest of their YMCA peers for a community wide fitness event.
Eating a healthy diet, limiting sugary drinks and increasing physical activity are all steps kids can take to reduce their risk for diabetes. Through the shared passion of Sun Life Financial, the YMCA and the Boston Celtics, Fit to Win promotes the health and wellness of young people in the Boston community.
Winter 2015 - Menino YMCA
- Draft Event Day – Thursday, January 22, 2015
- Championship Event Day – Thursday, February 26, 2015
Spring 2015 – Roxbury YMCA
- Draft Day Event – Wednesday, April 8, 2015
- Championship Event Day – Monday, May 18, 2015
Summer 2015 – East Boston YMCA
- Draft Day Event – Thursday, April 30, 2015
- Championship Event Day – Wednesday, June 3, 2015
The Boston Celtics and Sun Life Financial today announced the tip-off of “Fit to Win”, a program aimed at improving the health and well-being of young people throughout the city of Boston, as well as promoting diabetes education. Throughout the program, children in grades 3-6 will participate in daily workouts, and be encouraged to maintain a nutritious diet and make healthy lifestyle choices.
“We are proud to launch our Fit to Win program, which teaches children fun and easy steps for maintaining an active lifestyle,” Celtics Team President Rich Gotham said. “Initiatives such as these not only create awareness, but put into action that proper nutrition and exercise can lead to better health and wellness in our communities.”
In conjunction with NBA Fit Week, the program will debut on Thursday, January 22, at the Menino YMCA in Hyde Park, and will continue at two other Greater Boston YMCA sites in the spring and summer. The program features a series of events at each YMCA over the course of four weeks. Starting with “Draft Day”, participants will sign Fit to Win contracts and learn how their participation could earn them Celtics-themed prizes and event opportunities for the YMCA. Participants will be awarded prizes for each week the YMCA site meets their fitness and health goals. Each four-week session culminates with a “Championship Event” celebration to recognize the hard work and dedication put into completing the program.
“Sun Life is committed to our continued efforts to promote healthy living and diabetes awareness through our ongoing partnership with the Boston Celtics,” says Dan Fishbein, President, Sun Life Financial U.S. “We are excited to support the YMCA of Greater Boston with the Fit to Win program, which will educate and empower children to adopt healthy lifestyle habits.”
The Fit to Win program is an extension of the season-long diabetes prevention initiative launched in November with the #SunLifeDunkforDiabetes campaign and an extension of Sun Life’s ongoing commitment to inform Americans about the risk factors and health consequences associated with the disease.
Sun Life Dunk for Diabetes
Celtics Fans, thank you for all your support and participation during Diabetes Awareness Month this November! On December 3, 2014 Sun Life Financial Associate Director, Philanthropy Kaitlin Jaquez joined Boston Celtics Managing Partner Steve Pagliuca to present $75,000 to YMCA of Greater Boston President & CEO Kevin Washington to support the YMCA’s Diabetes Prevention Program (DPP) at a special ceremony during halftime of the Celtics vs. Detroit Pistons game at the TD Garden.. The YMCA’s Diabetes Prevention Program is a lifestyle modification program that helps people with pre-diabetes reduce their risk for type 2 diabetes by helping them learn about and adopt healthier eating habits, increase physical activity, and make other behavioral changes.
Sun Life and the Celtics raised the $75,000 through the #SunLifeDunkforDiabetes initiative, a National Diabetes Month campaign that leveraged Celtics in-game action and multi-media content to raise funds to support diabetes prevention. Through the program, Sun Life donated $1,000 to the YMCA of Greater Boston’s Diabetes Prevention Program for each dunk made by a Celtics player during November. The Celtics finished the month off with an even 40 dunks, led by Celtics Forward Jeff Green with 16 dunks. Sun Life and the Celtics also encouraged the public to participate in fundraising efforts by donating $1 for every Tweet, Retweet or Share using the hashtag #SunLifeDunkforDiabetes.
YMCA Diabetes Prevention Program
The YMCA’s Diabetes Prevention Program helps adults reduce the risk for type 2 diabetes by providing participants the tools, resources, support and education necessary to change their lifestyles, before costly medical bills and medications become a daily reality. The year-long program consists of 16, one-hour weekly classroom sessions followed by eight monthly sessions. A trained Y Lifestyle Coach teaches participants strategies for healthy living, physical activity and other lifestyle changes. Last year, Sun Life pledged $250,000 to support expansion of the YMCA’s Diabetes Prevention Program to additional markets including the YMCA of Greater Kansas City and the YMCA of Greater Boston.