Paul Pierce and All-Star Reading Team "Read to Achieve" with W. Roxbury Students


Paul Pierce reads aloud as Woodman and students look on.

The Boston Celtics All-Star Reading Team spent the Thursday morning reciting stories with students at the Beethoven School in West Roxbury as part of the NBA "Read to Achieve" program.

The event was highlighted by narrations from Celtics Co-Captain and Read to Achieve spokesman Paul Pierce, Celtics guard Milt Palacio, Celtics Head Trainer Ed Lacerte, Sharon O'Brien, wife of Celtics Head Coach Jim O'Brien, Stacy Conner, wife of Celtics Assistant Coach Lester Conner and FOX Sports Net New England General Manager David Woodman.

Today's reading event was the second visit to a local school as part of the season-long partnership between the Boston Celtics and ReadBoston. The Celtics All-Star Reading Team will host monthly reading activities and events designed to help promote the importance of reading and education in local youth and their families.

"We have brought an impressive group of people together for our All-Star Reading Team and I'm excited about working with my new teammates to help kids improve their reading skills," said Read to Achieve spokesman and Celtics Co-Captain Paul Pierce.


Milt Palacio studies trainer Eddie Lacerte's reading methods.

Members of the Boston Celtics All-Star Reading Team include: Massachusetts Governor Jane Swift; Boston Mayor Thomas M. Menino; Celtics Head Coach Jim O'Brien and his wife Sharon; Celtics Co-Captains Paul Pierce and Antoine Walker; Celtics legend JoJo White; Celtics Trainer Ed Lacerte; Stacy Conner, wife of Celtics Assistant Coach Lester Conner; WCVB-TV Reporter Amalia Barreda; WCVB-TV Sports Anchor Mike Lynch WHDH-TV Sports Anchor Gene Lavanchy; WBZ-TV Sports Anchor Bob Lobel; Boston Globe Sports Writer Shira Springer; Fox Sports NET New England General Manager David Woodman.

The NBA's Read to Achieve campaign is a year-round national program designed to help young people develop a life-long love for reading and encourage adults to read and talk with children regularly. Reaching an estimated 50 million children a year, Read to Achieve is the most extensive educational outreach initiative in the history of professional sports. The effort includes the annual donation of more than 200,000 books and the creation of Reading and Learning Centers in schools and community based organizations throughout the country.


Paul Pierce shares a story with students, Conner and Woodman.
The program receives league-wide support from the entire NBA family. In addition to being supported by all 29 NBA teams, 16 WNBA teams, the eight teams that make up the NBA's new minor league, the National Basketball Development League (NBDL), Read to Achieve is supported by the NBA's officials, parents and wives of players organizations, and the NBA Players Association and Retired Player Association. Read to Achieve also expands the NBA's existing partnerships with Scholastic Inc., and Reading Is Fundamental.

The NBA, its teams and players are committed to programs that improve the quality of life for all people and has created and implemented programs that address important social issues, with a special emphasis on reading and on-line literacy initiatives for children. The NBA and its teams make a difference in North America through donations to charities and the implementation of community outreach initiatives, and through the production and airing of public service announcements.

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