Rookies Justin Reed and Delonte West Encourage Students to Stay in School During Visit to King Middle School

Reed and West Talk to Children About the Importance of Taking Pride in their Classroom Performance

BOSTON, MA (January 4, 2004) - Boston Celtics rookies Justin Reed and Delonte West visited King Middle School in Dorchester, MA today as part of a Stay in School assembly honoring high-achieving students and encouraging all the children to take pride in their classroom work. Joining the players at the assembly was Fox Sports Net and WILD-AM personality "Coach" Willie Maye.

"Making a one-hundred percent effort in the classroom is the most important thing any child can do," West explained. "We want to make sure these kids keep up the hard work and the dedication to their education. If they do, then the sky is the limit."

During today's assembly, and at other Stay in School assemblies throughout the academic year, Celtics players delivered a special message to students that included the use of the acronym PRIDE - P for positive mental attitude, R for respect, I for intelligent choices, D for dreams, and E for effort and education.

The Boston Celtics Stay in School program is in its 14th year and is a collaborative effort between the team, the New England Sports Museum and Boston Public Schools. At assemblies throughout the academic year, Celtics players will visit schools to help motivate students to work hard and stay in school, and at the end of each year, top students will be honored for academic achievement and perfect attendance.

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