Cavaliers Launch Membership Club
“Wine & Gold United”
Offers Year-Round “Members-Only” Benefits and Privileges
to the Cavs’ Biggest Fans
The Cleveland Cavaliers have announced the launch of “Wine & Gold United,” a new membership club that will replace the team’s current season ticket holder program with enhanced benefits and rewards to give the franchise’s most vested fans a distinct sense of community and meaningful connection with the team all year long.
Wine & Gold United was created as an all-encompassing program that includes season tickets, but goes beyond the game of basketball. The club offers the types of experiential incentives and exclusive opportunities that only the Cavaliers organization can provide. Special perks include unprecedented access and members-only privileges that will be available year-round to positively impact the fan experience on a broader scale.
“The relationship we have with our most valued supporters is something we never take for granted,” said Len Komoroski, Cavaliers CEO. “As we build towards a successful future, we will always look for opportunities to improve and enhance every aspect of the Cavaliers franchise in a way that continually elevates their experience and how they engage with us.”
The highlights of Wine & Gold United membership include Cavaliers season tickets where fans have the option to select from four customized plans—Super Fan, Family, Social and Corporate— each designed to cater to their interests. For example, a Super Fan member will be invited to have breakfast with the coach; a Family member can participate in open gym events on the Cavaliers court; a Social member can enjoy happy hour with Cavs basketball executives; and a Corporate member can arrange for their clients to participate in exclusive game night experiences.
All members will receive a menu of benefits specific to their plan type including:
• Invitations to V.I.P. events
• Participation in conference calls with Cavs majority owner Dan Gilbert
• “Chalk Talks” with members of the Cavs Basketball Operations Team
• Access to “Members-Only” food and beverage concession lanes
• Special discounts at select partner restaurants
Current Cavaliers season ticket holders will experience a smooth transition into Wine & Gold United membership during the renewal process taking place now through March 19th. The new membership enrollment drive will launch in early February as part of the Cavaliers annual Early Bird campaign. Call 800-820-CAVS or email firstname.lastname@example.org for more information.