Time Warner Cable Becomes Newest Member of Cavaliers Championship Level of Corporate Partners

RSS
CLEVELAND, OH - April 7th, 2008 - The Cleveland Cavaliers and Lake Erie Monsters have announced a partnership with Time Warner Cable Northeast Ohio. Time Warner Cable will be the official and exclusive cable, internet and home phone service provider for both teams and Quicken Loans Arena.

Time Warner Cable has become the newest member of the Cavaliers Championship Level of Corporate Partners, positioning itself as one of the team’s most involved corporate partners. Perhaps the most prominent element of the multi-faceted partnership is the entitlement of the “Ceremonial Entrance” to Quicken Loans Arena near the corner of Ontario and Huron, which will now be named the Time Warner Cable Entrance. The entrance will feature a branded arena exterior, custom video and digital phone applications in the entrance area and on the main concourse, and a uniquely redesigned reception and lobby area.

“Cleveland is home for great sports and entertainment, and Time Warner Cable’s partnership with the Cavaliers and Monsters brings together the best in both live and home entertainment,” said Patrick Burke, Vice President of Marketing and Communications, Time Warner Cable Northeast Ohio Division.

“The Time Warner Cable Entrance is one of only a handful of arena entrance entitlements that exist in the NBA,” said Len Komoroski, Cleveland Cavaliers and Quicken Loans Arena president. “When fans enter The Q, they immediately see the magnitude and presence of Time Warner Cable’s partnership. The high level of integration with their signage, technology and products is cutting edge in the sports industry.”

Additionally, Time Warner Cable will have a presence in other areas of Quicken Loans Arena’s main concourse and permanent signage will be below all televisions on the upper concourse. In-arena, Time Warner Cable will have four panels of speaker wrap signage above the center hung Q-Tube scoreboard and a Road Runner High Speed Online wall display position behind the Cavaliers bench.

There will also be designated areas in the entrance to display Time Warner Cable products, services and technologies that add to the fan experience, including a digital phone courtesy booth near the guest services station and Joe Tait’s “Classic Calls Booth” at Quicken Loans Arena.

Time Warner Cable’s partnership with the Cavaliers will also include:
  • presenting partner status for the team’s produced TV show, Access Cavaliers on FSN Ohio
  • radio commercials during all Cavaliers games
  • presenting partner status of halftime during all Cavaliers home games.
  • Cavs.com, the team’s official website, will now be “Powered by Road Runner High Speed Online”
  • entitlement of the audio and video section on Cavs.com including the “Call of the Game” feature
  • presenting partner status for the second consecutive year of the Cleveland Cavaliers Read to Achieve Program, the Cavaliers community-based reading and learning initiative
Time Warner Cable’s partnership elements with the Lake Erie Monsters include:
  • dasherboard signage for all home games.
  • presenting partner status of the “Tour with the Monsters” grass roots community practice tour program.
  • LakeErieMonsters.com, the team’s official website, will now be “Powered by Road Runner High Speed Online”
Time Warner Cable features digital cable service with crystal-clear pictures and sound, On Demand capability and the power to control more than 250 channels with a Digital Video Recorder. Road Runner High Speed Online service offers a reliable connection and delivers speed up to 15.0 mbps. Time Warner Cable’s Digital Phone service offers unlimited calling with popular calling features for one price. For more information, please log onto www.twcneo.com.

About Time Warner Cable Northeast Ohio Division:
Time Warner Cable is the largest cable operator in Ohio, serving Northeast Ohio, Greater Columbus, Greater Cincinnati, and Western Ohio. Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2007, Time Warner Cable served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services.