Cavaliers and Quicken Loans Arena Team Up with Environmental Community Partners to Encourage Fans to Adopt Sustainable Practices During the League-Wide 2011 NBA GREEN WEEK

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CLEVELAND, OH - April 4, 2011 - The Cleveland Cavaliers will participate in the third annual league-wide "NBA Green Week 2011" April 3rd through April 10th to highlight the team’s high-level awareness and commitment to sustainability by supporting environmental protection programs and encouraging fans to implement eco-friendly habits. The Cavaliers will host two Sustainability Awareness Nights on Tuesday, April 5th vs. the Charlotte Bobcats at 7:00 p.m. and on Friday, April 8th vs. the Chicago Bulls at 7:30 p.m. Each game will be dedicated to promoting fan activation and education about eco-friendly behavior.

“Each and every year we strive to get better at respecting and protecting our environment. We have dug deep to transform our operations and set an example for other companies in Cleveland and NBA Teams,” said Kerry Bubolz, Cavaliers executive vice president of corporate sales who also is a leader of the Cavs and Quicken Loans Arena Sustainability Team. “Through our awareness nights, we hope the fans will join us and embrace new behaviors that will lead to positive lifestyle changes that benefit the environment.”

Many of the highlights and activities at the April 5th and 8th games in support of the Cavs Sustainability Awareness Nights include:
  • The state’s largest eco-friendly showcase is in Beachwood and is called the "Green Dream." On April 5th the Cavaliers will recognize Mr. Gregg Perry and his Marketing Education class from Beachwood High School for their environmental contribution. The Green Dream is an annual showcase that unites consumers and businesses in the common goal of going green. In its first year, more than 70 businesses and 2,200 attendees participated in the showcase and it continues to grow each year and inspire people throughout the world. Through strategic school-business partnerships and with the proceeds from the Green Dream, the students have built the ultimate green classroom to serve as a green model for schools, businesses and homes. For more details, visit: http://www.thegreendream.org/

  • On April 8th, the Cavs will recognize West Geauga High School senior Mariah Wright, who has led the movement at her school be more environmentally responsible. Mariah has organized the creation of an outdoor green classroom and nature trail complete with native plants and recycled benches and bridges. She is also part of the West Geauga High School Environmental Discovery Team, which has initiated the school’s recycling program, created idle-free zones, plants and maintains gardens throughout the school and implemented the “better bulb” campaign where they installed more than 400 LED light bulbs.

  • Cavs team members will get involved in the sustainability movement in a volunteer activity on Thursday, April 7th at the Ted Ginn Academy. Volunteers will work with students in their Vivarium (indoor garden), cleaning and replanting herbs, plants and vegetables.

  • During both Sustainability Nights, local environmental community partners will be present on The Q concourse with information on the importance of sustainable living along with interactive exhibits and demonstrations, including two “waste stations” where people will have opportunity to compost, recycle and landfill. Those participating include: Earth Day Coalition, The Beachwood High School Marketing Education class, The Green Dream and The Lakeridge Academy Green Society, Solid Waste District, NE Ohio Sewer District.

  • Bid to benefit Earth Day Coalition with a silent auction that will feature Spalding basketballs made from 40 percent recycled materials. The basketball will be autographed by Cavaliers players, in addition to many other player signed items. The silent auction will be located on the concourse outside of sections 123-124 for both Sustainability Nights.

  • Fans that take the RTA or rapid transit to the games will receive a free bag of whole grain chips, courtesy of ARAMARK and Shearer’s when they show their RTA receipt at the Shearer’s table on the concourse at The Q.

  • Perennial plants are being used in the All-Inclusive Clubs in place of fresh cut flowers. These plants will be planted in Gateway Plaza after the end of the season. In addition, ARAMARK will purchase hydrangeas, potted herbs and vegetables for decoration in the clubs. These will then be planted in the Vivarium at Ginn Academy during the team member volunteer day.

  • Cavs players will wear 100 percent organic cotton shooting shirts designed by adidas featuring the NBA Green logo and Cavs coaches and staff will wear special NBA pins during their games that week.
To date the Cavaliers organizational family, which includes the AHL Lake Erie Monsters, Quicken Loans Arena operations management and ARAMARK food and beverage service, has made significant strides in its goal to lead the way in best practices for environmental protection. Key accomplishments include:
  • Collected approximately 145,000 lbs. of recyclable waste in 2011 that includes 8 tons of office paper, 15 tons of cardboard, 50 tons of plastics, 250 lbs. of electronics, and 70 lbs. of batteries, 150 lbs. of inkjet and laser printer cartridges.
  • The water retention pond at CCC is a best management practice that is used to control storm water run-off to prevent flooding and erosion while improving water quality in adjacent rivers and streams. Through the use of vegetation and aeration, storm water is collected, cleaned, and released at a controlled rate into a downstream body of water.
  • Cleaning supplies like soaps, polishes and window cleaners used at Quicken Loans Arena and Cleveland Clinic Courts are 95% green sensitive and everything is wiped up with cloth towels instead of paper towels.
  • Recycle containers have been placed on Gateway Plaza all around The Q.
  • From April 28th, 2010 – March 21st, 2011, Quicken Loans Area has diverted a total of 72,629 lbs. of organic waste from the landfill.
  • Beverages at The Q are served in corn plastic cups that biodegrade in one to five years.
  • ARAMARK uses biodegradable plates and bowls that are made from bagasse— this is what is left of the sugar cane plant after the edible portion has been extracted.
  • Many areas in Quicken Loans Arena are equipped with motion sensors, which automatically turns off lights and helps save energy when no one is in the room.
  • Quicken Loans Arena and Cleveland Clinic Courts have 75 branded recycling Pepsi “bottle” collection containers located throughout both facilities.