Cleveland Cavaliers Fans Set Guinness World Record at Cavs Snuggie Night presented by KeyBank

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CLEVELAND, OH - March 5, 2010 - A sold-out crowd of more than 20,000 Cleveland Cavaliers fans set the Guinness World Record for the “largest gathering of people wearing fleece blankets” at the Cavs Snuggie™ Night presented by KeyBank at Quicken Loans Arena. The crowd donned custom-made Cavaliers Snuggie™ blankets for the first five cozy minutes of the March 5th game versus rivals the Detroit Pistons to set the World Record.

Guinness World Records® Adjudicator Danny Girton was on hand to officially certify the new record in front of fans during the game. Girton then presented the Cavaliers, KeyBank and Allstar Products Group, the maker of the Snuggie™ blanket, with a certificate recognizing the new record was set at 20,562. All fans in attendance received a commemorative magnet certifying their participation at the record-breaking event.

“We would like to thank our fans and congratulate them for their enthusiastic participation to land their place in the Guinness Book of World Records,” said Cavaliers President Len Komoroski. “Partnering with KeyBank and Snuggie™ blankets to create an event where our fans were an integral part of the success to give Cleveland the bragging rights of a Guinness World Record made it a community team effort that was all the more fun.”

“After months of planning, it was exciting to see over 20,000 Cavs fans in their Snuggie™ blankets at The Q,” said Lisa Oliver, KeyBank Cleveland District President. “KeyBank was excited to partner up with Cavs and the fans to break this Guinness World Record and be part of something so positive and fun for the city of Cleveland.”

Scott Boilen, president and chief executive officer of Allstar Products Group said, “Cleveland fans are great. It was amazing to see so many participants enjoying the game wearing their Cavs Snuggie™ blankets.”

Starting March 6th, a limited number of Cavs Snuggie™ blankets are available at Cleveland KeyBank branches with the purchase of a qualified Key Possibilities® MasterCard® Gift Card. Visit a local northeastern Ohio KeyBank branch for more details. About KeyBank
KeyBank is part of Cleveland-based KeyCorp (NYSE: KEY) one of the nation’s largest bank-based financial services companies, with assets of approximately $100 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. For more information on KeyBank, visit www.Key.com.

About Snuggie™ Blanket with Sleeves
A pop culture phenomenon, the Snuggie™ blanket has stormed the nation with its fun, innovative approach to comfort and impossible-to-forget infomercial. Whether relaxing in front of the television or attempting to break a world record, the Snuggie™ blanket keeps the entire body warm and cozy with its plush fleece fabric and allows free use of hands with its smart design. For more information about the Snuggie™ blanket visit: www.snuggiefanclub.com.