Guinness World Records Comes to Cleveland for Cavaliers Snuggie Night presented by KeyBank

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CLEVELAND, OH - February 23, 2010 - On Friday, March 5, 2010, the Cleveland Cavaliers and KeyBank are asking fans attending the Cavaliers vs. Detroit Pistons game to get to their seats early to help break the Guinness World Record for the "largest gathering of people wearing fleece blankets." Fans attending the game should be in their seats before the 7:00 p.m. tip off at The Q to be a part of this history-making event.

An anticipated sellout crowd of 20,562 fans will receive a complimentary limited edition Cleveland Cavaliers Snuggie™ blanket courtesy of KeyBank that will be conveniently draped over every seat in the arena. Fans will be asked to wear their Snuggie™ blanket for the first five minutes of the game. In attendance will be Guinness World Records® Adjudicator Danny Girton who will then officially certify the new record. Once the record is achieved, every fan will receive a commemorative magnet certificate that will acknowledge they are a Guinness World Record holder.

"The Cavs 'XL' season keeps getting bigger and bigger with this attempt to set a Guinness World Record™," said Cavaliers President Len Komoroski. "Partnering with KeyBank and Snuggie™ blankets to create an event where our fans are an integral part of the success to give Cleveland the bragging rights of a Guinness World Record™ makes it a community team effort that is all the more fun."

"KeyBank is excited to help Cavs fans set a Guinness World Record," said Lisa Oliver, president of KeyBank's Cleveland District. "As Cleveland's biggest hometown bank, we're happy to partner with the Cavs to help shine the spotlight on our great city."

Starting March 6th, the day after the game, a limited number of Cavs Snuggie™ blankets will be available at Cleveland KeyBank branches with the purchase of a qualified Key Possibilities® MasterCard® Gift Card. Visit a local Cleveland KeyBank branch for more details.

About KeyBank
KeyBank is part of Cleveland-based KeyCorp (NYSE: KEY) one of the nation's largest bank-based financial services companies, with assets of approximately $100 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. For more information on KeyBank, visit www.Key.com.

About SnuggieTM Blanket with Sleeves
A pop culture phenomenon, the Snuggie™ blanket has stormed the nation with its fun, innovative approach to comfort and impossible-to-forget infomercial. Whether relaxing in front of the television or attempting to break a world record, the Snuggie™ blanket keeps the entire body warm and cozy with its plush fleece fabric and allows free use of hands with its smart design. For more information about the Snuggie™ blanket visit: www.snuggiefanclub.com