Cavaliers’ Director of Strategic Marketing Jeff Ryznar to Share Cavs’ Best Practices on Creating Fan Engagement at 2011 Mobile Marketing Association Forum in New York City

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CLEVELAND, OHIO - June 6, 2011 - Cleveland Cavaliers Director of Strategic Marketing, Jeff Ryznar has been invited to be a guest speaker at the 2011 Mobile Marketing Association (MMA) Forum in New York City on June 16 and 17 at the Waldorf-Astoria. The MMA is the premier global non-profit trade association that works to promote, educate and guide the mobile marketing industry worldwide. Ryznar will be part of a line-up of distinguished speakers who will share their insights on best practices in consumer-centric engagement strategies and tactics in mobile marketing.

Ryznar has been at the forefront in creating the Cavaliers’ mobile marketing platform that enhances fan engagement. With the Cavaliers having one of the highest opt-in mobile data bases and average in-arena engagement rates in all of professional sports, Ryznar will talk about the Cavaliers success in leveraging mobile marketing and promotions to directly connect with fans. Presenting with Ryznar will be Ben Davis, CEO of Phizzle, Inc., a mobile marketing company founded in 2006. Phizzle’s platform enables brands to expand their marketing strategy to include targeted and integrated, multichannel campaigns. Phizzle has been the Cavaliers’ mobile platform partner since 2008.

The annual MMA Forum is the largest and most comprehensive networking conference focused on mobile marketing. For more information, visit www.mmaglobal.com.