Cavaliers Announce The Mercedes-Benz Club at Quicken Loans Arena

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CLEVELAND, November 7 - The Cleveland Cavaliers have announced a new entitlement partnership to one of the prime venue spaces at Quicken Loans Arena— the Mercedes-Benz Club. The three year agreement for the naming rights of the “members only” club appropriately associates the Mercedes-Benz name with the exclusivity and class of the VIP club that caters to the Cavaliers’ business clientele.

Cavaliers/Quicken Loans Arena President Len Komoroski and Mercedes-Benz Market Manager Ira Zahner made the announcement.

“The fit couldn’t be more perfect than to attach the Mercedes-Benz name to the club’s upscale environment while maintaining the ‘high-energy’ atmosphere associated with a sporting event, particularly Cavs basketball,” said Komoroski. “This is the second year for our Cavs and Mercedes-Benz partnership and we are pleased to see it grow to this level.”

The Mercedes-Benz Club entitlement agreement includes:
  • A brand presence throughout the club area that includes signage and hospitality
  • Logo identification on all directional signage and in-arena monitors

    “Mercedes-Benz and our northeast Ohio dealers are pleased to expand our relationship with the Cavaliers and attach our name to a first-class environment in a world-class facility,” said Zahner.

    The Mercedes-Benz Club overlooks a full view of the Cavaliers court in the newly renovated South End of Quicken Loans Arena. It is furnished with plush couches, chairs, and plasma televisions on the walls.

    Membership amenities to the Mercedes-Benz Club includes:
  • Club season tickets
  • All-inclusive and unlimited fine food and beverage
  • Free parking
  • Quicken Loans Arena Hotline
  • Company nameplates on seats
  • Dedicated service staff

    The Cavaliers and Mercedes-Benz launched their expanded partnership with a special event that was open to the public at The Q in September. “The Mercedes-Benz Full Court Show” featured a town hall meeting with Cavaliers General Manager Danny Ferry.