LeBron James To Assist In Prostate Cancer Fight

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LeBron's Video Message
NEW YORK, Dec. 20, 2006 – The NBA and Cleveland Cavalier LeBron James have partnered with the Prostate Cancer Foundation (PCF) on a new fundraising initiative to benefit prostate cancer research. NBA Cares is proud to join the PCF in funding high-impact research to find better treatments and a cure for prostate cancer, which affects one in six American men, making it the most common non-skin cancer in the country.

In conjunction with the PCF, personal wristbands featuring 18 NBA stars and Legends will feature participating player’s name, signature, uniform number and team colors, along with the team logo.

In addition to James, players participating in the program include Carmelo Anthony (Denver Nuggets); Chauncey Billups and Richard Hamilton (Detroit Pistons); Jermaine O'Neal (Indiana Pacers); Jerry West and Kareem Abdul-Jabbar (Los Angles Lakers); Shaquille O’Neal and Dwyane Wade (Miami Heat); Vince Carter and Jason Kidd (New Jersey Nets); Allen Iverson (Denver Nuggets); and Steve Nash (Phoenix Suns).

Beginning December 21st, the LeBron James wristband will be available for $3.00 in the Cavaliers Team Shop at Quicken Loans Arena. The goal is to raise over $60,000 by selling 20,000 of the James/PCF wristbands.

Individual player wristbands will be available at the NBA Store on Fifth Avenue and on-line at NBAStore.com and www.prostatecancerfoundation.org. Oscar Robertson (Cincinnati Royals), Walt Frazier (New York Knicks), and George Gervin, Tim Duncan and Tony Parker (San Antonio Spurs) will be sold exclusively at the NBA Store on Fifth Avenue and on-line at NBAStore.com and www.prostatecancerfoundation.org.

Prostate cancer is an urgent men’s health issue, with more than 234,000 men diagnosed in the U.S. this year alone. When caught and treated early, prostate cancer has a cure rate of over 90-percent. African American men are 60-percent more likely to get prostate cancer than Caucasian men, and twice as likely to die from the disease than any other race. The disease killed more than 27,000 men in the U.S. just in 2006.

NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; Reading Is Fundamental; Habitat for Humanity; Boys & Girls Clubs of America; Feed the Children, Special Olympics, KaBOOM!, Make-A-Wish Foundation, and many others.

The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $260 million and provided funding for prostate cancer research to more than 1,200 researchers at 100 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for recurrent prostate cancer.

For more information, visit The Prostate Cancer Foundation