Cavs Fans Leading the Digital Revolution

CLEVELAND, OH - April 23, 2010 - A record–high number of Cavs fans attending the Monday, April 17th sold out Game 2 of the Cavaliers vs. Chicago Bulls Eastern Conference playoff series entered Quicken Loans Arena without a paper ticket. Instead, they went digital by using the electronic ticketing system of Flash Seats where fans can purchase and manage their tickets online. Setting a milestone for what is believed to be the largest paperless sporting event in history, 11,752 fans of the sold out crowd of 20,562 entered Quicken Loans Arena by swiping an ID (credit card, driver’s license, etc.). The previous high was just two days before at Game 1 on Saturday April 15th, when 11,650 entered The Q paperless.

“Digital ticketing has reached a tipping point, and that tipping point is in Cleveland with Veritix and Flash Seats,” said Cavaliers President Len Komoroski.

In addition, Cavaliers season ticket holders are renewing their seats at a record pace digitally, via the personal URLs the team deployed for each account holder this season as part of their season ticket renewal process. While the Cavaliers total season ticket renewal figures are up over last season’s record breaking level, a majority of those renewals have been received on-line this season, with the number expected to continue to grow in the future.

Flash Seats, the official secondary marketplace for Cavaliers games, is the only safe, secure, team-guaranteed ticket marketplace for Cavaliers tickets. Veritix Digital Ticketing – which is enabled by the exclusive Flash Seats® technology - grants ticket buyers the unique opportunity to eliminate traditional hard tickets, and select a convenient form of ID that they already carry with them, such as a driver’s license or credit card, as their method of entry to a given event. Those same customers can then manage their tickets electronically – either online, or with the help of a trained Veritix call center agent – enabling secure and instantaneous ticket re-sales and transfers.

Veritix's Flash Seats® digital ticketing technology has revolutionized the sports and live entertainment industry by enabling paperless venue access while allowing artists, team owners, and venue operators to regain control of their secondary market. The Veritix ticket and event marketing solutions offer clients and partners an integrated primary and secondary ticketing platform to manage their entire ticket inventory, and create rich behavioral profiles on past and potential ticket buyers.