Cavaliers Fan Guide to the Playoffs

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CLEVELAND, OH - April 16th, 2009 -After a record-breaking, history-making regular season, the Cleveland Cavaliers are set to continue their journey to bring home an NBA Championship as the 2009 Playoffs begin this weekend at Quicken Loans Arena. The first of two home games (in a best of seven series) against the Detroit Pistons is on Saturday, April 18th at 3:00 p.m. and will be broadcast exclusively on ABC. Game 2 is on Tuesday, April 21st at 8:00 p.m. and will be broadcast on TNT and locally on Fox Sports Ohio. All Cavaliers 2009 NBA Playoffs games will also be broadcast on the Cavaliers flagship station WTAM 1100 AM.

With a first-ever best regular season record 66-16 (and 39-2 at home) in the NBA, the Cavaliers will have a home court advantage of 20,562 – the number of fans that have filled The Q to capacity for 38 sellouts (out of 41 games) this season, and will cheer the team on throughout each playoff game. The Cavaliers “DNA” statement of “All for One. One for All.”, now translates into the playoffs for “One Goal.” with the team and fans alike.

The hub of information for Cavs fans to find everything they need to know to follow the team throughout the playoffs and stay updated on contests, tickets, special events and more will be available at cavs.com/onegoal.

To get started, here is the Cavaliers Fan Guide to the 2009 NBA Playoffs:

Fan Fest
Prior to every home playoff game, Fan Fest will take place on Gateway Plaza two and a half hours prior to tip off. The festivities will include free interactive games for fans of all ages, performances by the Cavalier Girls and the Scream Team, the Cavaliers Legends will sign autographs and there will be contests, prizes and more.

Special Giveaways
For the first home game of each playoff round, every fan in attendance will receive a “One Goal” T-shirt courtesy of the Cavs’ family of partners. Round One/Game One T-shirt is presented by KeyBank. At every home playoff game, fans will receive a “One Goal” rally towel.

First Round WATCH PARTIES presented by T-Mobile
When the Cavs are playing on the road, the Official Cavaliers Watch Parties will be the hot spots for fans to gather. The Cavalier Girls, the Scream Team, Moondog and Cavs on-court announcer Ahmaad will entertain fans and giveaway prizes throughout each game as everyone comes together to enjoy the festivities, catch the action live on big screen TVs – and to cheer on the Cavs! Visit cavs.com/onegoal for dates, times and locations. T-Mobile proudly presents the Cavaliers First Round Watch Parties.

Mobile Fan Alerts presented by Verizon Wireless
Fans can text “CAVS” to 42287 from their mobile phone or register on cavs.com/onegoal to receive INSTANT updates on the latest playoff news, events prizes and more.

Number “One” Fan Contest – A Chance to WIN Playoff Tickets
For a chance to win playoff tickets and other great prizes, have some fun and upload one photo or video to cavs.com/onegoal to prove you are a “Cavaliers Number ‘One’ Fan”. For each home playoff game, one lucky fan will receive two tickets and will be showcased in the game. In addition, throughout the playoffs, one lucky fan will also be awarded an autographed Cavaliers player card before every home game and road game.

The Largest and Trendiest Selection of 2009 Playoff Merchandise is Available on cavs.com/onegoal and at The Q
Fans can shop for the most extensive assortment of exclusive Cavs “One Goal” and 2009 playoff gear on cavs.com/onegoal, at the Cavaliers Team Shop (located inside The Q), and all Quicken Loans Arena souvenir stands.

Sign Up to Become a Cavs Insider for a Chance to Purchase Playoff Tickets
Becoming a Cavaliers Insider will give fans the first chance to purchase any remaining single game 2009 Playoff tickets if available. All Cavaliers Insiders, subscribers to the team’s free e-newsletter, will receive an email notification with instructions of how and when they will have the chance to purchase playoff tickets. As tickets become available on a game-by-game basis, Insiders will receive a unique password that will provide access to an online order form which will detail all ordering guidelines. Tickets will be available while supplies last. Tickets for Games A and B in round one are sold out.

The Playoff Plus package is an opportunity for fans to purchase full season tickets for 2009-10. With a $500 first payment per seat, they will be guaranteed the opportunity to purchase the same great seats for every potential home game for the 2009 NBA Playoffs.

For more information on Playoff Plus and to become a Cavaliers Insider, visit cavs.com/onegoal or call 800-820-CAVS.

Following is the entire Cavaliers 2009 NBA Playoff Schedule for Round One vs. the Detroit Pistons:
Game 1: Saturday, April 18th, 3:00 p.m. in Cleveland on ABC TV (exclusive) / WTAM radio
Game 2: Tuesday, April 21st, 8:00 p.m. in Cleveland on TNT & FS Ohio TV / WTAM radio
Game 3: Friday, April 24th, 7:00 p.m. in Detroit on ESPN & FS Ohio TV / WTAM radio
Game 4: Sunday, April 26th, 3:30 p.m. in Detroit on ABC TV (exclusive) / WTAM radio/ ESPN radio nationally
If necessary:
Game 5: Wednesday, April 29th in Cleveland with Time and TV broadcast TBD / WTAM radio
Game 6: Friday, May 1st in Detroit with Time and TV broadcast TBD / WTAM radio
Game 7: Sunday, May 3rd in Cleveland with Time and TV broadcast TBD / WTAM radio