CLEVELAND, OH - June 24, 2010 - Every Cleveland Cavaliers home game at Quicken Loans Arena during the 2009-10 season began with drama that set an emotional stage of excitement for a sold out crowd. The action took place on the big screen of the video scoreboard, Q-Tube, as larger-than-life “XL” Cavs players filled with emotion and intensity, emerged from Cleveland landmarks, buildings, buses and even Lake Erie to make their way through Cleveland’s streets to Quicken Loans Arena. Spectacular game highlights and special effects to the song “My Time” by Fabolous set the tone that it was game time and the team and fans were ready...
On Saturday, June 19th at the annual National Academy of Television Arts and Sciences Emmy Awards Gala, the Cavs “XL” game introduction was awarded the 2010 Emmy Award in the “Promotion - Program Sports” category by The Lower Great Lakes Chapter of NATUS. The introduction, which incorporated the 2009-10 season’s “XL” theme, commemorating the teams 40th season, was co-produced by the Cavaliers in-house production team, QTV, and Think Media.
The award winning introduction was created by:
The Cavaliers’ QTV Team: AJ Johnson, Coree Heighway, Matt Eck, Nate Chojnacki, Mark Zaremba, Mike Gulley, Jonny Greco, Mike Gerlica, Joe Frietchen, Joe Madigan, Dave Dombrowski, Scott Smoot, Dan Klamert, Amanda Greco, Kate McShea, Matt Bettinger and Curran Swoope. Creative direction was provided by Tracy Marek, Cavs Senior VP of Marketing
Think Media: Brian Glazen, Ryan Hardy, Keith Potoczak, and Trina Agosto
The Cavaliers previously won an Emmy in 2006 for their game introduction video in the category of “Sports-Program/Feature Segment.”
The award continues a tradition of excellence with the Cavaliers game presentation crew. Some the group’s recent recognition and accomplishments include: Amanda Greco, the Cavs director of game presentation, was selected as the Figure Skating/Short Track Venue Producer for the 2010 Winter Olympic Games in Vancouver, Jonny Greco, the Cavs director of video production was selected as the Curling Venue, Video Director for the 2010 Winter Olympic Games in Vancouver, Ahmaad Crump was selected as in-arena host for the 2010 NBA All-Star Game in Dallas, Texas and Olivier Sedra, the public address announcer for the Cavs, was selected to be an announcer for the basketball games at the 2008 Beijing Olympics.