Cleveland Cavaliers Call in “Tech-xperts” for Second Digital Showcase and Panel Discussion


CLEVELAND, OH - February 8, 2011 - Know a company whose Facebook profile needs more fans? Could they use strategic, more effective Tweets? What about fresh technology that will increase their sales and marketing efforts?

The Cleveland Cavaliers are ready to upload their second Digital Showcase and Panel Discussion on February 9th at 5:00 p.m. at Quicken Loans Arena prior to the Cavs vs. Pistons game at 7:00 p.m. This digital strategy session will feature local and national experts in the fields of new media marketing and sales, social network creativity, text message marketing and mobile phone applications. Two ticket packages are available for purchase to attend the event and the game.

In the spirit of the social media experience, the Cavs are hosting this event to “share” their digital practices and educate other businesses on the advantages of new media and how these platforms can help expand their reach and network, and generate new revenue in the process.

In the past year, the Cavs have more than doubled their collective social networking fan base through (the team’s own social network), Facebook and Twitter; launching them to the one of the top spots for social media assets among all Cleveland media outlets (network affiliate TV stations and print). Guests will learn some of the methods used by the Cavs to assemble such a large following as Mike Maleski, Cavs Director of New Media Sales, showcases the Cavs best digital practices.

Looking to top the success of the team’s showcase in March of 2009, the Cavs have summoned a panel of professionals from across the country to share how their services have helped expand the Cavs digital strength and functionality. This discussion session will be facilitated by Cavaliers Director of Strategic Marketing, Jeff Ryznar.

Featured panelists include:

  • John Clark, Technology Officer, Thermopylae Sciences & Technology – a software developing company focused on cutting edge navigation and security technology
  • Loren Chylla, VP Media Services, Adcom/Optiem – a local advertising agency specializing in marketing communication within the consumer, business-to-business, non-profit and industrial market places
  • Ben Davis, CEO, Phizzle – a customer-focused mobile marketing developer
  • Jeff Lillibridge, Cleveland Cavaliers, Director of Web Services

“Whether you are representing a large marketing firm or your own independent business, this seminar will help you learn how to capitalize on your digital space with effective new media outreach strategies” says Maleski.

Following the new media forum, attendees will attend the Cleveland Cavaliers game as they go head-to-head with the Detroit Pistons.

The two ticket packages available for the Digital Showcase and Panel Discussion include:

  • Package 1 - $64 (Digital Showcase ticket, one Lower Level Endzone Cavaliers ticket, two drink tickets, and light food)
  • Package 2 - $27 (Digital Showcase ticket, one Loudville Center ticket, two drink tickets, and light food).