2005-06 Cleveland Cavaliers Season to be Presented by Cub Cadet Premium Lawn Equipment

CLEVELAND, September 2nd -The Cleveland Cavaliers announced today that their 2005-06 season will be presented by Cub Cadet Premium Lawn Equipment. The season-long presenting partnership is the first-ever for the Cavaliers and the first of its kind for Cleveland's major league teams. The Cavaliers are currently one of only four NBA teams with season presenting partners (Pistons/ROCK Financial, Raptors/Bank of Montreal, Spurs/HEB). Cub Cadet is a premium product line of Valley City, Ohio-based MTD.

"It has been a very exciting process to develop this unique relationship with a local company. The season presenter is a very special partner relationship that needed just the right partner. The more we talked with Cub Cadet, the more we realized we had many of the same brand traits and business positions. Cub Cadet has great momentum within their industry and the Cavaliers certainly do within ours. We think it is a great match," said Cavaliers Operating Company President Len Komoroski.

The relationship represents a highly comprehensive partnership between the team and Cub Cadet and will also include any Cavaliers playoff games. While specific terms of the partnership were not disclosed, the length of the agreement will cover multiple future Cavaliers seasons. The representation of the relationship will commence immediately via team marketing materials.

Cleveland Cavaliers President Len Komoroski and MTD Products Vice President of Brand Management Matt Rechin pose for a photograph.
"We are proud to be the presenting partner of the Cavaliers, one of the most exciting teams in the professional sports. This unique relationship will allow the Cub Cadet brand to be seen by a wide audience," said Jean Hlay, Executive Vice President of Marketing and Sales at MTD Products, the maker of Cub Cadet brand equipment. "The Cavaliers are truly passionate about winning and our mutual commitment to the region made this the perfect match for us. We believe this partnership will be a key factor in the continued growth of Cub Cadet."

Cub Cadet is recognized as the innovation leader in outdoor power products including lawn tractors, zero turn mowers, compact utility tractors and utility vehicles. Their outstanding designs have made them the fastest growing brand of riding mowers in America. Additionally, they are the market leaders in zero-turn riding mowers, currently the fastest growing segment of the lawn equipment market. Their passion for premium performance is reflected by having the best made products available. The Cavaliers share that passion and have also experienced substantial growth recently - on the court, in the stands, and over the airwaves.

The partnership will touch virtually every area of the Cavaliers, including Cavalier marketing campaigns and promotional materials, advertising in Cavaliers game broadcasts on radio and TV, in-arena signage, on the official team website - cavs.com, hospitality packages including game tickets, team promotions, Cub Cadet retail outlet promotions, player appearances, a charitable program, on arena staff uniforms and more.